Mumbai: Radio City, India’s leading radio network, proudly announces its collaboration as the official radio partner for the ongoing World Championship of Legends (WCL) at Edgbaston, UK from 3rd to 13th July 2024. Endorsed by ECB, WCL features legendary players from India, Pakistan, England, Australia, West Indies, and South Africa in an electrifying 20-20 cricket format.
Radio City, the official radio partner, delivers exclusive tournament content with insights from cricket legends like Yuvraj Singh, Chris Gayle, and others. The league, with 18 matches and 6 franchises, includes star players like Harbhajan Singh and Aaron Finch. Ajay Devgan, the event’s co-owner, adds star power. RJ Yuvi shares updates and interviews in the UK, keeping fans connected with ‘Cricket Diary with RJ Yuvi.’
Ashit Kukian, CEO of Radio City, shared his excitement about the partnership, “Radio City has partnered with the World Championship of Legends. This association permits us to bring our listeners closer to their cricketing heroes with exclusive content and live updates across Radio City’s multiple platforms. Through our radigitalization approach, we are committed to delivering an unparalleled experience for all cricket fans across India as well as globally. As Indians continue to celebrate the recent triumph in the World Cup, this tournament will add to the ongoing cricket fever and keep our consumers delighted.”
Harshit Tomar, founder & owner of WCL, expressed his view, stating, “We at WCL are exuberant to bring the legends back in action. The legends from 6 countries playing 18 matches shall revive the old rivalries and the fans will love to see their cricketing superstars once again. We wholeheartedly welcome and are delighted to have Radio City as our India Radio Partner, pretty sure to be a great add-on for WCL.”
Imran Tahir the South Africa legend says, “Thanks to WCL and the team owners for giving the legends another opportunity to take the field and represent their own country. WLC is a highly competitive league where there is nostalgia and superior level cricket.”
