Mumbai: Radio City, India’s first and leading FM broadcaster’s creative agencyScarecrow Communicationsswept the Goa Fest 2017 with 5 awards in the Radio & Radio Craft category for Radio City. Radio City conquered the award season last year by leading the tally across Golden Mikes, Indian Radio Forum, New York Awards and Grand Prix.
The victory run began with the agencybagging 2 silver metals in the category ‘Radio Single’ spots for Mumbaikar& Delhi-ite created on the theme of Rag Rag Mein Daude City that brought out the true spirit of being a Mumbaikar and a Delhi-ite. In the Writing category-‘’ the agency won silver for thespot on Delhi-ite and bronze for the spot created for Mumbaikar. In the Voice Over category – Mumbaikar spot bagged the silver award. All the spots were created keeping in mind Radio city’s brand ideology Rag Rag Mein Daude City.
An elated Kartik Kalla, EVP and National Head – Programming, Marketing and Audacity – Radio City, said, “Creativity is synonymous to Radio City and Scarecrow. Since 3 years it has been a collaborative effort of creative thinking and creative executionsfor all our campaigns. On behalf of Radio City we would like to congratulate Scarecrow Communications for reigning the awards in the Radio & Radio Craft category at the Goa Fest 2017”.
Manish Bhatt, Founder, Director – Scarecrow Communications says,”This year completes the hat-trick for Scarecrow Communications and Radio City winning together. Scarecrow as an agency has been known for winning a lot of radio awards and Radio City has played a significant role in that. They have always been enthusiastic to do something crazy and have always supported us with our ideas. This year’s campaign ‘Rag Rag Mein Daude City’ has already been a huge success with the song and the ads becoming a rage. And now the radio spots of the same campaign have won with a 100% record at this year’s Goafest. We entered it in 5 categories and it has won in all 5.”
