Mumbai: This holiday season, Radio City, India’s leading radio network, will spread joy and the true spirit of Christmas with its much-awaited initiative, “WOKA Santa on Radio City.” Started from December 19th to 25th, this campaign aims to create magical moments for children and families, transforming the airwaves into a vibrant Christmas celebration filled with fun, laughter and festive cheer.
The campaign will get the kids in the spotlight as “WOKA Santas,” creating a space for them to hold shows, share stories, and spread cheer amongst Radio City’s large audience. Activities will range from exciting show concepts to on-air interactions and vibrant digital content crafted to reach communities and make people feel the warmth and happiness associated with the Christmas season.
In the teaser phase, Radio City will create excitement with fun promotional snippets. Parents will be able to get their children registered as WOKA Santas through WhatsApp, so they can also be a part of the celebrations. These young participants will contribute to segments with Radio City’s popular RJs, spreading festive joy and forming an integral part of this campaign that will be a cherished experience for all who are a part of it in 10 markets including Mumbai, Delhi, Jaipur, Pune, Udaipur, Ahmedabad, Varanasi, Lucknow, Kanpur and Patna.
Commenting on the campaign, Ashit Kukian, CEO of Radio City said, “Christmas is all about joy, togetherness, and memories that last a lifetime. The ‘WOKA Santa’ initiative will bring the community together by giving kids an opportunity to shine and spread happiness. It will be a reflection of Radio City’s commitment to creating meaningful and engaging experiences for our listeners.’’
Kiran Agarwal, Founder & Chairperson of WOKA, added, “Partnering with Radio City for the ‘WOKA Santa’ initiative is a heart-warming opportunity to encourage a sense of community and celebration. This initiative will capture the true spirit of Christmas by bringing people together and spreading smiles across the country.’’
The campaign also includes dynamic digital content-including reels, stories, RJ integrations, and much more to further propagate the festive cheer. With Radio City’s innovative and engaging approach, this Christmas might just be one that many listeners will never forget.
Get ready to tune in from December 19th to 25th as “WOKA Santa on Radio City” promises to fill the airwaves with magic, inclusivity, and endless joy!
-Based on Press Release
