Mumbai: In an interesting and unconventional partnership, Bingo! Mad Angles, one of India’s most beloved snack brands, has appointed Raghu Ram as its new ‘CTO – Chief Triangle Officer’. Known for his fiery personality and no-nonsense attitude, Raghu is all set to bring his unique flair and humor to the brand.
The buzz began when a mysterious video featuring Raghu in his trademark angry avatar surfaced online, teasing his new role as “CTO”. Social media was quickly abuzz with speculation about Raghu’s unexpected “corporate” move, sparking anticipation and excitement across the internet.
As curiosity reached its peak, Bingo! Mad Angles officially launched its latest campaign, “Mad About Triangles,” with Raghu Ram at its center as the “Chief Triangle Officer”. The campaign cleverly combines humor, drama, and the brand’s signature appeal, celebrating the iconic triangle as the perfect shape for snacking.
Expressing his enthusiasm for the partnership, Raghu Ram, Indian film actor and television producer, said, “I’m really excited to take on the mantle of the Chief Triangle Officer for Bingo! Mad Angles in this quirky campaign. I’m here to remind everyone of the perfection of triangles and look forward to seeing people share photos of mad triangles around them. It’s time to think outside the box and make the world a madder place, one triangle at a time.”
The campaign video kicks off with Raghu in his new office, only to erupt in anger upon spotting a square-shaped object on his desk. The tension escalates as his “Anger Management Coaches” try to understand the reason for his frustration, but Raghu becomes increasingly enraged. The situation takes a turn when he spots the triangle chip in a Bingo! Mad Angles pack, which instantly calms him down. It’s then revealed that the only way to keep Raghu’s anger at bay is by keeping him supplied with “triangles.”
The campaign invites the audience to join the fun by sending photos of any triangles they spot around them to Bingo! Mad Angles’ WhatsApp number. The best submissions will win exciting prizes, including a trip to Egypt to visit the iconic Pyramids and other cool rewards.
Commenting on the campaign, Suresh Chand, VP & Head of Marketing, Snacks, Noodles & Pasta, Foods Division at ITC Ltd., said, “Bingo! Mad Angles has always broken the clutter with its campaigns and has built a memorable connection with the youth through its new-age, wacky humor. With the ‘Mad About Triangles’ campaign, we plan to take the madness up a notch. Raghu’s energetic and bold persona aligns perfectly with the disruptive nature of Bingo! Mad Angles, making this campaign a memorable treat for our consumers.”
The ‘Mad About Triangles’ campaign will be promoted across various digital media platforms nationwide, promising to bring more laughs and excitement to Bingo! Mad Angles fans.
