There are many legends in Indian cricket, but there is only one ‘Mr.Dependable’. And when he finds something dependable, now that’s something.
Bharat Petroleum Corporation (BPCL) launched its campaign ‘Aapki Gaadi ka Mr Dependable’ featuring former Indian skipper Rahul Dravid as its brand ambassador. The brand film went live on BPCL’s YouTube channel on August 31, 2023.
The film, conceptualised by Fatmen Ideas, showcases the cricketer in various roles – the racer who brakes at the very last minute to the uncle who refuses to drive fast, the bad-joke dad to the obedient son, and of course the player who cannot resist even a game of gully cricket.
The campaign intertwines the values of trustworthiness, dependability and reliability with BPCL’s ‘Pure for Sure’ quality-assurance promise with message, ‘Nobody knows you as well as your travel partners’.
Santosh Kumar, Executive Director – Incharge (Retail), BPCL, said, “This campaign captures the essence of trust, authenticity, and assurance. It offers a glimpse into the rigorous processes and quality checks that BPCL’s products undergo, reinforcing the brand’s promise of providing uncompromised quality to its customers”.
Abbas Akhtar, Chief General Manager (PR & Brand), BPCL, said, “Our latest TVC campaign signifies the indomitable connection between ‘Pure for Sure’ and Rahul Dravid, a genuine epitome of reliability. This campaign not only commemorates the harmonious blend of BPCL’s dedication to trust, commitment, and personalisation with Rahul Dravid’s dependable persona, but also conveys our unwavering commitment to consistently deliver excellence to our esteemed customers.”
Ashwin Varkey, Creative Director, Fatmen Ideas, said, “Bharat Petroleum’s foundation has always been rooted in a deep understanding of its customers. Our innovative approach was to demonstrate the remarkable connection between individuals and their vehicles, emphasising our commitment to understanding our customers on a personal level. In terms of execution, our vision was to create a joyful and relatable cinematic experience, with Rahul Dravid portraying a range of endearing characters.”
Credits
Creative Agency: Expressions 360
Creative Director: Ashwin Varkey, Fatmen Ideas
Production House: Fanboy Pictures
Director (film): Subodh Menon
Feedback: [email protected]
