Rajan Bhalla, a seasoned professional with over 32 years of experience in General Management, Sales & Marketing, and Brand Management across various industries, has announced the launch of his start-up ‘BrandsAbility’ to assist B2C & B2B brands in building brand value.
Highlighting the importance of brand value, Bhalla said, “Brand value is important because it represents the perceived worth of a brand to its customers and stakeholders. It is a measure of how much a brand is worth in the marketplace, based on factors such as reputation, customer loyalty, and financial performance. It helps to create a strong, positive image for a company, which can lead to increased sales, profitability, and competitiveness in the marketplace.”
BrandsAbility will work across a diverse range of customers in different industries, which makes it stimulating and intellectually challenging. The start-up will work closely with customers to understand their unique challenges, goals, and target audiences and develop customized strategies that align with their brand values and objectives.
On the services offered by the start-up, he said, “We will cover Strategy, Execution, Monitoring & Training for both B2C & B2B brands under BrandsAbility. We will also offer Expert Speaker & Moderation assignments at meaningful platforms.”
Bhalla announced that despite starting its operations on February 1st, 2023, with a few founding customers, BrandsAbility would be officially launched in May 2023.
Commenting on what led to the launch of BrandsAbility, Bhalla said, “For me, BrandsAbility is an exciting space for several reasons. First, the brand is the most valuable asset of any company, and effective brand consulting can have a significant impact on a company’s bottom line. Second, brand consulting is a rapidly evolving field, with new trends, technologies, and consumer preferences emerging all the time. This makes it a dynamic and challenging space that requires constant innovation and adaptation. Finally, brand consulting requires a combination of creativity, analytical skills, and business acumen, making it a rewarding proposition for marketers with a wide range of interests and skill sets.”
He further revealed that one more start-up is coming up in July, and it will be in the area of producing short films.
On the launch of the second start-up, Bhalla said, “Short films are an exciting space in India. Over the past few years, there has been a surge in the popularity of short films as a form of storytelling, with many talented filmmakers and actors exploring this medium.”
