Mumbai: Sansaar, the sustainable soft furnishings brand by D’Decor, has unveiled its latest film campaign—a lyrical tribute to design, melody, and conscious living—with brand ambassador and Bollywood star Ranveer Singh. Anchored by an original song, the film highlights the beauty of everyday choices that shape both homes and the planet.
The narrative captures Ranveer in serene, lived-in spaces filled with quiet pauses and spontaneous moments, reflecting Sansaar’s philosophy of “Live Consciously,” where design goes beyond aesthetics to become personal, enduring, and meaningful.
The campaign also introduces Sansaar’s newest range—blackout, sheer, and textured curtains; plush upholsteries in rich tactile finishes like chenille, bouclé, airy embroideries, and subtle prints; and breathable 100% cotton bedding. Each product has been designed with sustainability at its core, using durable, easy-to-care-for fabrics and natural, moisture-absorbent fibres.
Speaking on the campaign, Sarah Arora, Co-founder and Creative Director of Sansaar, said: “In a world of excess, we chose depth. The collections featured are less about styling a space and more about shaping a state of being. The film honours that mindset, where sustainability is woven not just into the fabric, but into the philosophy of daily life.”
Adding to this, Sanjana Arora, Co-founder of Sansaar, stated: “The overarching objective here is long-term value creation for our customers. When they shop with us, we want them to not just buy a product but invest in a lifestyle. Associating with a cultural icon like Ranveer helps us amplify that message and moves us closer to our vision of reshaping India’s sustainable furnishings industry.”
The new TVC will premiere this week across television and digital platforms, supported by a nationwide integrated campaign to promote the collection.
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