Mumbai: Škoda Auto India has announced Bollywood superstar Ranveer Singh as its first-ever ‘Brand Superstar’, marking a significant milestone for the company. This partnership comes right after the launch of Škoda’s first-ever sub-4-metre SUV, the Kylaq, and signals the beginning of a new era for the brand in India.
Škoda Auto India is celebrating 25 years in the country with a refreshed strategy that includes signature people-driven campaigns, with Ranveer Singh’s dynamic energy serving as the driving force behind these initiatives. The partnership also coincides with Škoda’s efforts to expand its market reach in India.
Petr Janeba, Brand Director of Škoda Auto India, commented on the partnership, saying, “When the Kylaq was premiered, I promised that, ‘Picture abhi baaki hai.’ As we celebrate 25 years in India, we have committed to driving into a new era here, which goes beyond launching world-class products. It revolves around revamping every aspect of the business, including the way we engage with our customers and fans. Around the world, and more so in India, cars and movies generate emotions that are unparalleled and bring people together. And so for the first time in our history in India, I am proud to announce Ranveer Singh as the first-ever ‘Brand Superstar’ for Škoda Auto India. Being a powerhouse of talent and energy, on and off-screen, Ranveer’s persona strongly reflects our passion and ethos. This announcement comes at a time when we are celebrating 130 years of global excellence. There is a lot more this partnership is going to bring for our products, our network, and our customers, as we look to strengthen our position as the most important market for Škoda outside Europe.”
The partnership will debut with a high-energy blockbuster campaign featuring Ranveer Singh alongside the Škoda Kylaq, followed by a brand-centric film slated for release at the end of March. This campaign will also offer fans and customers the opportunity to meet Ranveer Singh and the Škoda Auto India management later in the year.
Expressing his excitement, Ranveer Singh shared, “I am thrilled to be Škoda Auto India’s first-ever brand superstar. This collaboration reflects a shared commitment to excellence, and I look forward to contributing to the growth of Škoda Auto in India. Škoda Auto has a diverse and exciting product portfolio that caters to both automotive enthusiasts and a wider customer base in India’s growing market. With a strong legacy and an iconic range of products, the brand continues to set high standards in the automotive industry.”
When Superstar Meets Superstar
This collaboration between Škoda Auto India and Ranveer Singh is a natural fit, as his vivacious energy and dynamic personality mirror the fun-to-drive, entertaining ethos of Škoda’s cars, which also offer safety, dependability, and top-notch performance. The partnership is poised to bring Škoda closer to its customers through people-centric campaigns that speak to both current and potential fans.
Driving Future Growth
This partnership is in alignment with Škoda Auto India’s strategic growth plans for the country, as it aims to continue its expansion in the dynamic automotive market. At the recent Bharat Mobility Global Expo 2025, Škoda showcased its diverse portfolio, including models like the Elroq and Enyaq EV, the Kodiaq luxury 4×4, the high-performance Octavia vRS, and the Superb luxury sedan, alongside the MY 2025 Kushaq and the all-new Kylaq.
Škoda Auto India is targeting annual sales of 100,000 cars by 2026, with a significant increase in reach from the current 277 sales and service touchpoints to 350 by the end of 2025. The company’s innovation, European design, and performance-driven approach will be key to attracting new customers, and the partnership with Ranveer Singh is set to amplify this transformation.
