Mumbai: iTV Network has launched Rasrang, a next-generation festive audience targeting and brand engagement offering for advertisers. Designed to connect brands with over 100 million users across India, Rasrang arrives strategically ahead of Navratri, Diwali, and Christmas—giving advertisers the perfect opportunity to maximize festive impact through data-driven precision and the credibility of iTV Network’s flagship platforms including NewsX, NewsX World, India News, Inkhabar, The Daily Guardian, and The Sunday Guardian.
With the festive season being the most significant advertising window in India, Rasrang aims to help brands achieve objectives ranging from awareness and engagement to long-term equity building. What makes Rasrang unique is its ability to merge precision targeting with credible editorial storytelling. Leveraging over 8,500 audience cohorts across sectors such as entertainment, auto, BFSI, health & fitness, fashion, travel, sports, and technology, coupled with premium formats including Display, Video, Spotlight, and AdTalk, Rasrang ensures festive campaigns that are relevant, measurable, and deeply integrated across web, social, video, and marquee live events.
Akshansh Yadav, CEO – Digital, iTV Network, said, “We take pride in our flagship and leading properties like NewsX, India News, Inkhabar, The Daily Guardian, and The Sunday Guardian, which collectively generate over 100 million impressions every month across our website, social media platforms, YouTube, and marquee events. This scale and diversified reach ensure that every brand partnering with us gains not just visibility but meaningful engagement, stronger connect with audiences, and measurable ROI. Advertising with ITV Network is not just about driving eyeballs, it’s about enabling advertisers to create impact and value in an increasingly competitive marketplace.”
Dr. Aishwarya Pandit Sharma, Founder & Promoter, iTV Network, added, “At ITV Network, we have always believed that the true strength of a media house lies in its editorial integrity. Our brands from NewsX and The Daily Guardian to India News and InKhabar stand for fearless journalism, incisive analysis, and credible storytelling. Each of our platforms is editorially strong, offering depth, diversity, and perspective that empower our audiences to stay informed and engaged. We are committed to setting benchmarks in quality journalism and being the voice that truly reflects the aspirations of India.”
