Mumbai: In a heartfelt move that blends fashion with social responsibility, Raymond has once again partnered with Goonj to launch the 2025 edition of its annual garment exchange initiative, “Look Good Feel Good.” Actor and philanthropist Sonu Sood joins this year’s campaign as its face, amplifying the message that clothing, when thoughtfully passed on, can restore dignity and bring hope to someone’s life.
The initiative, active from 4th to 27th July, invites people to contribute gently-used, wearable garments at select Raymond Shops and leading multi-brand outlets. In return, contributors receive free stitching vouchers redeemable on Raymond fabrics—up to 15 vouchers based on the number of garments exchanged.
Commenting on the campaign, Paritosh Tiwari, Raymond Lifestyle Ltd., shared, “Look Good Feel Good is not just a mere campaign, it is a reflection of what we stand for. Every garment contributed has the potential to become part of someone else’s story. Over the years, the response has shown us that people want to contribute, all they need is a platform that’s thoughtful and trustworthy. That’s what we aim to provide, in partnership with Goonj.”
The collected garments are routed through Goonj’s Circularity Centers, where they are processed and turned into Material Kits—which are then provided as dignified rewards to rural communities in exchange for their efforts in solving local development issues like water body revival and bamboo bridge construction.
Anshu Gupta, Founder, Goonj, added, “Goonj’s long standing partnership with Raymond is unique and significant in many ways. The growing success of this campaign, over the years, highlights that when people are given a chance to contribute for a larger purpose, they respond. At Goonj, our sustained work over the last 2 decades has been on transforming peoples’ mindset about their under-utilised clothes, beyond decluttering and recycling, as a larger contribution to peoples’ dignity, development and climate action. We hope to work more closely with Raymond in future as well to see how this brings about a deeper impact in the world.”
In 2024, the initiative collected over 4 lakh garments, with states like Maharashtra, Gujarat, and Delhi leading in participation. With rising awareness around conscious consumption, Raymond expects even greater engagement in 2025.
