Mumbai: realme, a smartphone brand has announced its latest crossover innovation: a limited-edition collaboration with Warner Bros. Discovery Global Consumer Products to bring fans a smartphone inspired by the HBO series, ‘Game of Thrones’. This partnership marks a milestone in realme’s crossover lineup, blending storytelling with immersive design to inspire a new generation of users. Themed ‘Own Your Real Power’, the release is being positioned as a celebration of authenticity, bravery, and self-determination—values that resonate deeply with young people.
“This collaboration is a testament to realme’s commitment to innovation for fun and youth engagement. By merging inspiring legends with immersive design, we’re empowering the young generation to embrace their identity and impact the world around them. The Game of Thrones Limited Edition is not just a product—it’s a statement of courage and creativity,” said Xu Qi (Chase Xu), Vice President and CMO, realme
As the latest addition to realme’s dazzling product portfolio, this release reinforces the brand’s branding strategy and value proposition: realme knows how to play. The collaboration draws inspiration from the legendary characters and themes of Game of Thrones, channeling emotional resonance through visual storytelling and creative user experience. From Arya Stark’s fearless independence to Jon Snow’s quiet leadership, the device embodies the spirit of rebellion, reinvention, and resilience.
The design of the realme 15 Pro Game of Thrones Limited Edition is a tribute to the grandeur and grit of Westeros and the power of “Fire Cannot Kill a Dragon”. Its black-gold styling evokes medieval luxury, while nano-engraved dragon motifs symbolize strength and legacy. The centerpiece of the design is the world’s first color-changing design of dragonfire – a heat-sensitive material that transforms from black to red when warmed, inspired by the rebirth of Daenerys Targaryen from fire. This tactile innovation is not just aesthetic; it’s symbolic of the inner power waiting to be unleashed.
realme’s approach to this crossover goes beyond name-dropping branding – clearly, realme knows how to play. The device is embedded with immersive storytelling elements that allow users to choose their allegiance. Custom UI themes inspired by House Stark and House Targaryen reimagine the interface with cinematic flair, turning everyday interactions into moments of fantasy. The limited-edition gift box includes a micro-replica of Westeros, a phone stand modeled after the Iron Throne, and collectible house insignia cards—each detail crafted to deepen the emotional connection between the user and the world of Game of Thrones.
This collaboration the parties explain is not just about design—it’s about cultural impact. By aligning with one of the most globally recognized entertainment franchises, realme positions itself as the most fun and creative phone brand. The campaign theme, ‘Own Your Real Power’, aims to speak directly to the aspirations of young people navigating a complex world. It’s a call to embrace individuality, challenge norms, and forge one’s own path.
The crossover also reflects realme’s broader brand strategy. Over the past few years, the company has consistently pushed boundaries in material science, design, and youth-centric marketing. Looking ahead, realme plans to expand its crossover portfolio with more global collaborations that fuse technology with creative storytelling. The goal is to create immersive products that go beyond functionality, offering users a sense of identity, belonging, and impact.
In a world where technology often feels impersonal, realme is redefining what it means to play. The Game of Thrones Limited Edition is a reminder that power lies not in conformity, but in courage and fun. It’s a celebration of the brave, the bold, and the real.
