Realme, a 5G smartphone brand, is launching a new series – realme 10 Pro Series 5G on December 8, 2022. The brand’s latest campaign for the new smartphone series asks its audience to step into the extraordinary with #CurveInLife. Featuring Bani J, the campaign captured her life journey dealing with all the curves that led her to success. The campaign promotes the idea of embracing the curves, as the path to the extraordinary is not a straight line.
Conceptualized and presented by Bambai Dreams, the film highlights the curve in the life one faces in the journey to success. Bani J started as a young girl, nowhere on the map, and this film captures the flow of the three curves in her life. The first was the opportunity to be on a youth-based reality show-Roadies, after which she grabbed more opportunities and gigs that did not come very easy. However, being fearless, she managed to fight the trolls on social media and the people who shamed her because of her accent, looks, and the way she takes care of her body.
Always believing in herself, Bani J made her life choice, said no when necessary, made her body her temple and worked hard on the way to success in life. One of the biggest successes in her life was getting to play a role in the comedy-drama, Four More Shots Please. The campaign encourages us to fight the challenges in life, always believing in ourselves, fighting body shaming and social media trolling, and embracing a positive vision towards life.
Speaking on the release of the film, Satvant Singh, Founder, Bambai Dreams said, “One faces many hurdles and challenges in the path to success, and this campaign encourages an optimistic perspective to deal with obstacles. Embracing imperfections, one should always believe in himself/ herself and deal fearlessly with the ups and downs of life.”
On the launch, Ankita, realme, AGM- Marketing says, “The realme 10 Pro Series 5 G with curved display and new vision will be launched on 8th December 2022. The campaign is portraying the idea of embracing the Curve In Life and accepting the road to exceptional life in an appealing manner. We promote the idea of a revolutionary new vision to the ups and downs of life. One can add a new magical experience with a new optimistic perspective to live.”
“Bani J’s life story is suitable to convey the idea of staying ahead of the curve and facing the obstacles in life fearlessly and heading to a new vision. The product has hyperspace design. One can add a curve of style to their lifestyle with the new realme 10 Pro Plus 5G, just like a new curve in life can lead to an unexpected success.” added Jai Monga, realme, Manager, Digital Marketing.
View the film here:
