Saturday, December 6, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Reckitt contributed a total of Rs 78.8 billion to India’s GDP in 2021: Report

by MN4U Bureau
August 8, 2022
in Featured, Analysis
Reading Time: 2 mins read
A A
Reckitt
Share Share ShareShare

Oxford Economics published its independent analysis of the significant economic impact of Reckitt Benckiser Group in India. The study evaluates the total contribution of the company’s operations in India towards the Indian economy in the year 2021.

The report states that as a global leader in health, hygiene, and nutrition products, Reckitt contributed a total of Rs 78.8 billion (£775 million) to India’s Gross Domestic Product (GDP) in 2021. Reckitt employees typically contribute around 6x the national average to India’s economy and the company has supported over 69,000 jobs across India’s economy in 2021.

Other highlights include, Reckitt has a GDP multiplier of 2.5, almost double that of the average chemical and pharmaceutical manufacturing company in India, which means for every Rs 1 million in GDP Reckitt generated in 2021, its expenditure on inputs and wages stimulated an additional Rs 1.5 million in the local economy. Supportive Supply chain – Over 95% of Reckitt’s local procurement is with suppliers in India. Reckitt’s employment multiplier in India is 214, which is almost 6 times the national average.

The report further highlights Reckitt’s contribution to wider social development in India, including its Research and Development (R&D) initiatives, upskilling its workforce; promoting gender inclusion, and supporting local communities to lead healthier and more hygienic lives.

Adrian Cooper, CEO of Oxford Economics
Adrian Cooper

“Our research demonstrates the significant contribution that a large and successful global company like Reckitt can make to the Indian economy; supporting employment opportunities, improving public health, and advancing social development across the country,” said Adrian Cooper, CEO of Oxford Economics. “Reckitt has also invested in improving community access to the highest quality hygiene, wellness and nourishment among the local population,” he added.

Laxman Narasimhan
Laxman Narasimhan

Laxman Narasimhan, CEO of Reckitt, commented, “We’re extremely proud of our strong roots in India and the world-leading R&D and IT facilities we’ve established here. India is a great source of talent for our business and the local supply chain is key to our success. In line with the Government’s ‘Make in India’ campaign, 95% of Reckitt’s local procurement is with Indian suppliers.”

Gaurav Jain, Senior VP, South Asia, Reckitt
Gaurav Jain

Gaurav Jain, Reckitt’s SVP South Asia, commented, “As a fixture of Indian households since 1934, we’re delighted to publish this report ahead of India’s 75th Independence Day celebrations. Oxford’s independent assessment underlines our commitment to building on this strong heritage. We look forward to supporting India’s economic growth, employment opportunities and solving societal challenges for years to come.”

Tags: Adrian CooperGaurav JainOxford EconomicsReckitt

RECENT POSTS

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report
Analysis

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report

December 5, 2025
0

Mumbai: Quick commerce continues to reshape how India shops, now accounting for 45% of all festive purchases and nearly two-thirds...

Read moreDetails
India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report
Analysis

India’s E&M Industry Set to Nearly Double Global Growth Rate, Projected to Reach USD47.2 Bn by 2029: PwC Report

December 4, 2025
0

Mumbai: India’s entertainment and media (E&M) industry is poised for accelerated expansion, projected to grow at a 7.8% CAGR and...

Read moreDetails
Print Advertising Grows 3% in Jan–Sep 2025; Education, Auto and Services Lead: TAM AdEx Report
Analysis

Print Advertising Grows 3% in Jan–Sep 2025; Education, Auto and Services Lead: TAM AdEx Report

December 4, 2025
0

Mumbai: India’s print advertising sector continued its upward trajectory, recording a 3% growth in ad space during January–September 2025 compared...

Read moreDetails
Global Ad Spend to Cross $1 Trillion in 2026 as AI Ushers in an Algorithmic Era: Dentsu Forecast
Analysis

Global Ad Spend to Cross $1 Trillion in 2026 as AI Ushers in an Algorithmic Era: Dentsu Forecast

December 4, 2025
0

Mumbai: Global advertising expenditure is set to cross the $1 trillion mark for the first time in 2026, driven by...

Read moreDetails
59% of brand marketers expect business growth in 2026, but only 19% anticipate higher marketing budgets: WARC
Analysis

59% of brand marketers expect business growth in 2026, but only 19% anticipate higher marketing budgets: WARC

December 3, 2025
0

Mumbai: Marketers are heading into 2026 with a cautious mindset, as new insights from WARC’s Voice of the Marketer report...

Read moreDetails
50% of labelled conversations now position women athletes as national symbols, reflecting their growing cultural footprint: LS Digital
Analysis

50% of labelled conversations now position women athletes as national symbols, reflecting their growing cultural footprint: LS Digital

December 3, 2025
0

Mumbai: LS Digital, a Digital Business Transformation company, has released its new year-end report, The Rise of Women's Sports Marketing...

Read moreDetails

LATEST NEWS

Swiggy & Curefoods launch 40-day exclusive high-protein campaign across India

Swiggy & Curefoods launch 40-day exclusive high-protein campaign across India

December 6, 2025
KFC unveils new ₹99 Chicken Krisper Meal film featuring Jaideep Ahlawat

KFC unveils new ₹99 Chicken Krisper Meal film featuring Jaideep Ahlawat

December 6, 2025

ANALYSIS

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report
Analysis

Quick Commerce powers 45% of festive purchases this year: WPP Media-Meta Consumer Report

December 5, 2025
0

Mumbai: Quick commerce continues to reshape how India shops, now accounting for 45% of all festive purchases and nearly two-thirds...

PEOPLE

Stanley Retail names Abhijeet Sonar as Chief Executive Officer
People

Stanley Retail names Abhijeet Sonar as Chief Executive Officer

December 5, 2025
0

Bengaluru: Stanley Lifestyles Limited, an integrated super-premium and luxury furniture manufacturer and retailers, todayannounced the appointment of Mr. Abhijeet Sonar...

MARKETING

Nuvana Wellness announces Rakul Preet Singh and Jackky Bhagnani as Strategic Investors
Marketing

Nuvana Wellness announces Rakul Preet Singh and Jackky Bhagnani as Strategic Investors

December 6, 2025
0

Mumbai: Nuvana Wellness Clinic, a science-led integrative health and regenerative wellness centre, has announced the onboarding of actor-entrepreneurs Rakul Preet...

Subscribe to Newsletters

ADVERTISING

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore
Advertising

Project Worldwide announces launch of India/South Asia “Project Hub” in Bangalore

December 4, 2025
0

Bangalore: Project Worldwide, a agency holding company, has announced the official launch of its India/South Asia “Project Hub” in Bangalore....

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World
Authors Corner

How Can Brands Ensure Relevance and Longevity? Keep Up with the Changing World

December 4, 2025
0

At some point, every brand faces two choices: evolve with time or watch the world move on without it. The...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Apple marks International Day of Persons with Disabilities with new film celebrating inclusive technology

Apple marks International Day of Persons with Disabilities with new film celebrating inclusive technology

December 6, 2025
Swiggy & Curefoods launch 40-day exclusive high-protein campaign across India

Swiggy & Curefoods launch 40-day exclusive high-protein campaign across India

December 6, 2025
KFC unveils new ₹99 Chicken Krisper Meal film featuring Jaideep Ahlawat

KFC unveils new ₹99 Chicken Krisper Meal film featuring Jaideep Ahlawat

December 6, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.