Mumbai : RED FM, private radio network under its Phase III expansion launched its new station in Uttarakhand’s capital- Dehradun. Through this launch RED FM continues to strengthen its presence across India.The Chief Minister of Dehradun – Trivendra Singh Rawat was present at the station launch celebrating along with the entire RED FM team.
As part of the launch, RED FM has launched an exciting campaign on-air to get the denizens of Doon to tune-in, sample the station and win big.
Speaking about the new launch, Nisha Narayanan, COO, RED FM said, “We are extremely excited to launch the first FM station in Dehradun. In line with our Phase III launch, the expansion is a strategic endeavour to tap into newer markets. With Dehradun we launched our 66th Station and strengthen our foothold further in the northern part of India. In the first half of 2018, RED FM has seen great response in newer markets and we aim to keep getting bigger and better! We hope to entertain and engage our listeners 24X7 with superhit music and content which is truly Bajaate Raho.”
Trivendra Singh Rawat, Chief Minister of Dehradun said, “I am very proud to announce 93.5 RED FM’s launch inDehradun. Dehradun is honoured to have its first FM station launched and I am glad to be a part of it.Looking forward to some exciting entertainment from RED FM in the coming times. ”
The programming strategy will be aligned as per RED FM’s brand personality of being irreverent, young, cool and trendy offering only superhit music. The station will have CHR (Contemporary Hit Radio) format for the city, playing Hindi and Punjabi superhit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’
The RJ and Show line-up for the new stationwill be as follows:
Morning No. 1- RJ Kaavya (7 a.m. to 11 a.m.)
To make the most of your morning, RJ Kaavya brings you all the concise of the happenings in the smartest way. While you slurp and sip chai ka pyaala, he makes sure to keep you entertained and boost your energy in doubles. Morning#1 awakens you to the cool breeze of the Dehradun with our Uttar Ka Puttar RJ Kaavya, Tune in from Monday to Saturday from 7 a.m. to 11a.m. only @Superhits 93.5 FM, Bajaate Raho!
UK935 – RJ Payal (5p.m. – 9p.m.)
A complete fun filled show with RJ Payal, who brings to her listener the latest in the movies but in her own witty style. Every movie here is put to a fun diagnosis with a scissor of humor and a scalpel of laughter. For a perfect evening be ready with your chai-pakodas for RJ Payal is here to put a fun tadka to your evenings. Tune in from Monday to Saturday from 5p.m. – 9p.m. only @Superhits 93.5 FM, Bajaate Raho.
Dramaqueen- RJ Aakriti (11 a.m. to 2 p.m.)
Super Crazy, Super Nautanki. RJ Akriti brings the bollywood masala to the show with to make you worry less and laugh more throughout. It’s dramatic from the very start of the show which continues till the end without ever getting serious on any note. All the guys of the valley with any problem here’s a perfect blend of masti with remedies with jaadui powers of RJaakriti.
Tune in from 11 a.m. to 2 p.m. for all the drama you’ll ever need @Superhits 93.5 FM, Bajaate Raho!
Vellapanti.com – RJ Gaurav (2 p.m. to 5 p.m.)
A born vella who knows nothing except chatting, is always there to eat people’s head and their paneer. If you are ever bored during the daytime, do not listen to this vella, he might make you laugh with his chaattar-pattar. He is Enigmatic in a dramatic manner. Caution: keep away from him as his enigmas might not keep you on edge of your seat but with his laughter packed wit might just make you of seat. And listen college and hostel fuchchas, you all have your 3 a.m. friends, I bet he will be your 3 p.m. friend. Tune in from 2 p.m. to 5 p.m. for all the vellapanti you’ll ever need @Superhits 93.5 FM, Bajaate Raho!
Midnight Masala – RJ Atishay (9p.m. to 12a.m.)
Shhh….don’t tell papas and mamas about his show, your radios might be confiscated for listening to him. To keep you dreaming about your fantasies, to keep you rolling in your beds under your quilts, here’s the most insanest of person in the town with his sizzling yet fun chats. Naughtiest surprise call you’ll ever have in life is from Midnight RJ Atishay. So stay awake till midnight, who knows? You could get the next surprise call and make the most of the night. Tune in sharp at 9p.m. to 12a.m. Shhh @superhits 93.5 RED FM, Bajaate Raho.
