Mumbai: 93.5 Red FM rolled out its ‘Madatha Petteddham‘ campaign.. This umbrella campaign comprised of three activities, all culminating in an opportunity for 15 winners to meet cricketers from the IPL franchise SunRisers Hyderabad (SRH).
Red Risers Hunt: The campaign kicked off with the Red Risers Hunt, a et bowling activity held at two prominent corporates, Net Cracker Solutions and Cognizant, along with two malls, Sarath City Capital Mall and Next Galleria Mall, all situated in Hyderabad.
Dil Se Red Riser: This involved a Canter activity featuring a virtual cricket setup roaming around Hyderabad for a fortnight.
1. Red Riser Premier League: The pinnacle of the Madatha Petteddham Campaign was the Red Riser Premier League. This featured eight teams, including corporate giants like Infosys, Net Cracker, Cigniti, and more. This league not only provided a platform for corporate teams to showcase their cricketing prowess but also fostered camaraderie and team spirit among participants. Team Alankritha Knight Riders emerged victorious.
2. In addition to these activities, Red FM strategically partnered with The Hindu as the Print Media Partner for the Red Risers Premier League.
The winners had the opportunity to meet and greet SRH players along with 150 special invitees. This meet and greet was organised by Red FM.
Red FM’s promoted the Madatha Petteddham Campaign across digital screens at RWA’s and on-air platforms for the entire season amplified its brand recall among the masses. There were ads, social media posts, and on-air promotions.
“Cricket has always been one of the key pillars in Red FM’s content and entertainment not just on Radio but also in all our ‘Beyond Radio’ initiatives. Our special association with SRH over the years has always meant that we try and take the excitement of the cricketing season to the next level in Hyderabad , Rest of Telengana and Andhra Pradesh . This year through our umbrella initiative titled ‘Madatha Petteddham’ , we have organised a series of ground events in Hyderabad to connect and interact with tens of thousands of cricket enthusiasts at various touch points in the city . Other than the chance to exhibit their cricket talent , select winners would also have an exclusive opportunity to meet and greet their favourite SRH stars“ said Surendar COO, director Red FM Network.
