Mumbai: The Red Lorry Film Festival has announced the launch of a dedicated marketplace for scripted Intellectual Properties (IPs) aimed at the Asian market, further strengthening its role as a platform for international creative exchange. The initiative, titled the French IP Market, is supported by the Ministry for Europe and Foreign Affairs and the Institut français, forming part of France’s strategic push to expand the global footprint of its Cultural and Creative Industries.
Designed in response to the growing appetite across India and Southeast Asia for proven, high-value IPs with strong adaptation potential, the marketplace will focus on opportunities across film, television, animation, and digital formats. The French IP Market will connect French rights holders directly with Asian decision-makers through curated presentations, case study discussions, one-on-one meetings, and dedicated networking sessions.
A curated slate of French companies and IP owners will participate, including Goodfellas Films, Le Pacte, Banijay Kids, MK2, La Belle Télé, France Films TV, Mediatoon, Matriochkas, Lukarn, PitStop Studio, Fayard, Robert Laffont, Habebo Studios, Maremako, and Astier Pêcher. Together, they represent a diverse portfolio spanning cinema, television, animation, and publishing, with several titles already enjoying international success.
The market will bring together distributors, broadcasters, streaming platforms, and literary agents from across India and Southeast Asia, positioning the region as a key growth territory for French scripted IPs seeking local adaptations, co-production partnerships, and long-term collaborations.
Alongside the industry initiative, the 2026 edition of the Red Lorry Film Festival will also feature a selection of French films including Case 137, Colours of Time, and Nino and The Orphans, among others. These screenings will be part of the Rendezvous With French Cinema programme.
Speaking about the initiative, Ashish Saksena, Festival Director of Red Lorry Film Festival and COO Cinemas at BookMyShow, said, “The French IP Market aligns perfectly with Red Lorry Film Festival’s ambition to be a meaningful industry platform for Asia. France has an extraordinary depth of storytelling and IP that travels well across cultures. By creating a focused marketplace within the festival, we are enabling concrete conversations between creators and buyers, and helping accelerate collaborations that can translate into compelling local adaptations for Asian audiences.”
Mathieu Béjot, Attaché for Audiovisual, Cinema and Digital Content at the French Institute in India, added, “Partnering with Red Lorry Film Festival allows us to place French creators and rights holders at the heart of one of Asia’s most dynamic content markets. The French IP Market is designed to foster long term creative and business relationships while showcasing the diversity, strength and adaptability of French IPs.”
With this initiative, the Red Lorry Film Festival continues to expand its industry footprint while opening new pathways for French creative content to connect with and resonate across Asian audiences.
