MUMBAI: Réia Diamonds, a lab-grown diamond brand, recently concluded its Red Rose Campaign. This initiative looked to transform ordinary days into moments of happiness. Over 10,000 roses were distributed across Bangalore and Coimbatore, creating smiles, surprises, and what it calls instant joy for countless people many of whom had never experienced such a gesture before.
“At Réia, we believe every love story begins with a moment sometimes as simple as a smile or a rose,” said Prapanjj S K Kota, Founder & CEO, Réia Diamonds.
“With the Red Rose Campaign, we didn’t just give out flowers, we paused the city, lifted spirits, and created moments people will never forget. From that day on, whenever someone thinks of a rose, we want them to instantly think of Réia.”
Creating Moments That Matter
The campaign was strategically executed near Réia’s stores in Jayanagar (Bangalore) and RS Puram (Coimbatore), during evening peak hours when people were most receptive to a pause in their routine. Each rose was sourced fresh at 4 AM, reflecting Réia’s attention to detail and commitment to quality, values mirrored in every engagement ring they craft.
The Red Rose Campaign wasn’t a promotional activity—it was a human-first experience. People who had a rough day stopped in their tracks, strangers who needed a pick-me-up found it instantly, and many received a rose just because—a first in their lives. The campaign put Réia Diamonds on the map not only as a leading engagement ring brand but also as a curator of joy, connection, and unforgettable experiences.
Impact That Resonates
· The Red Rose Campaign created real, measurable, and memorable impact:
· 10,000 roses distributed across Bangalore and Coimbator
· Moments of spontaneous joy and life-changing smiles
· Significant increase in store footfall around activation zones
· Organic digital amplification through social shares and user-generated content
· Enhanced brand recall, making Réia synonymous with the rose and every joyful beginning
