Bengaluru: Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited, has acquired a majority stake in Udhaiyams Agro Foods Pvt Ltd, bringing Tamil Nadu’s iconic nutrition brand Udhaiyam into its rapidly expanding branded staples portfolio.
Under the joint venture structure, RCPL will hold the majority stake, while the company’s erstwhile promoters — S. Sudhakar and S. Dinakar — will retain a minority share and continue in operational roles to steer the next phase of growth.
The acquisition strengthens RCPL’s strategy of scaling legacy Indian brands and aligns with its ambition to deliver “global quality at affordable prices” across the country.
T. Krishnakumar, Director, RCPL, said, “Udhaiyam is a brand that needs no introduction. It has been serving healthy food choices to consumers for decades and is a true reflection of Tamil Nadu’s rich heritage enriched with scientific temper and superior quality. We are very excited about this joint venture, as it further strengthens RCPL’s presence in the branded staples space… I am sure that Udhaiyam will soon scale up to a national brand.”
S. Sudhakar, Managing Director, Udhaiyams Agro Foods, said the partnership marks a significant milestone for the brand. “When it comes to branded pulses, Udhaiyam is synonymous with the best quality for households across Tamil Nadu. With RCPL now taking charge of its expansion, we are confident that the goodness of Tamil Nadu and the rich heritage of the land will resonate with consumers across geographies.”
Founded over three decades ago, Udhaiyams Agro Foods has built a strong market presence in Tamil Nadu with a wide portfolio spanning pulses, rice, spices, snacks, idli batter and other staples. The brand’s robust distribution network and deep regional equity have helped it become one of the state’s most trusted household names.
For RCPL, which has been on an acquisition and brand-building drive across categories including staples, beverages and packaged foods, the deal is expected to provide a powerful foothold in the high-volume southern staples market.
Backed by Reliance Industries’ nationwide retail infrastructure, RCPL aims to scale Udhaiyam into a national brand while continuing to promote homegrown heritage labels.
