Mumbai: RepIndia, a digital communications agency, has announced the appointment of Yash Bhatt as Account Director – ORM, further bolstering its Online Reputation Management vertical. With over 14 years of experience across customer service, digital brand experience, and ORM, Yash’s leadership is set to enhance the agency’s growing capabilities in managing brand reputation in an increasingly complex digital ecosystem.
Before joining RepIndia, Yash was associated with Games24x7, where he played a crucial role in shaping the organisation’s digital customer experience strategy, strengthening consumer engagement, and building long-term trust across platforms.
In his new role, Yash will drive excellence across key client mandates by building advanced listening frameworks, strengthening RepIndia’s social intelligence practice, and elevating response management systems. He will also focus on crafting customer experience-led reputation strategies that align with the evolving expectations of digital-first consumers, further advancing RepIndia’s goal of becoming one of the most valued ORM and strategic communications partners in the industry.
Speaking about his appointment, Yash Bhatt said, “RepIndia’s leadership in the market comes from its unmatched expertise and the sheer strength of its workforce. With one of India’s largest and most seasoned ORM teams—200+ specialists who understand the pulse of digital conversations—the agency has built its reputation on clarity, consistency, and a deep understanding of how brands truly live online. That’s what drew me in.
RepIndia’s independence and its ability to mobilise talent at scale allow it to move fast, think boldly, and deliver solutions that genuinely shape consumer perception. Stepping into the ORM vertical here—with its robust 24×7 monitoring ecosystem, integrated search and social reputation management, and market-defining frameworks—feels like the ideal place to push the boundaries of customer experience. I’m excited to strengthen how brands listen, respond, and build trust in a digital world that evolves every single day.”
Welcoming him to the team, Archit Chenoy, CEO, RepIndia, commented, “Yash joins RepIndia at an exciting moment in our ORM journey. His depth of experience in social intelligence and crisis + response management will be integral as we scale our capabilities and deliver greater value to our clients. We’re delighted to welcome him to the team.”
RepIndia continues to build a future-ready, data-led, and experience-driven ORM practice. The appointment of Yash Bhatt underscores the agency’s commitment to strengthening digital reputation management and delivering end-to-end consumer experience solutions for brands navigating an evolving online landscape.
