The market share obtained by Republic TV during this occasion is more than the combined share of Times Now, India Today, NDTV and CNN News 18
Mumbai: India’s leading English news channel Republic TV broke all records of viewership with a 50% market share in 1 Million Plus cities and 51% market share in Megacities with its Elections reportage. The channel was the first to declare the BJP win in Gujarat and had screen time devoted to wins and losses of key seats in both states.
Republic TV was live since 7AM on Counting Day and telecast voter patterns and correlations powered by Gramener. The patterns supported by the extensive network of reporters who were present at every counting station in Gujarat & Himachal Pradesh & the Party Headquarters in the capital, New Delhi helped report the trends and sentiment in real time and remain ahead in presenting the developing news.
Many eminent politicians such as Arun Jaitley, Finance Minister and Minister of Corporate Affairs, Smriti Irani, Information and Broadcasting and Textiles Minister, Ravi Shankar Prasad, Law Minister, Nirmala Sitharaman, Defence Minister, Piyush Goyal, Railway Minister among others were live on the channel.
Arnab Goswami, Editor-in-Chief, Republic TV said that, ‘” The Gujarat & Himachal Pradesh elections were important to Republic TV as they were the first elections reported by the tean. We enjoyed a massive Time Spent of 22 minutes per viewer in Mega Cities, which is three times more stickiness than our next competitor which shows that the people of the country have bestowed their faith and belief in us. We have a very passionate team who have the acumen to understand the pulse of politics, analyze the ground reality and bring forth the most accurate news, faster than anyone else. Elections are the biggest test for a democracy and a true test of credibility for a news platform. We look forward to going from strength to strength as we gear up for Union Budget 2018.”
The market share obtained by Republic TV during this occasion is more than the combined share of Times Now, India Today, NDTV and CNN News 18. On election day the time spent on Republic TV is 22 minutes per viewer in Mega Cities which is 3x of Times Now and India Today. On the week of counting the reach of Republic TV is 35 lakhs which makes it the highest reach among competition in the genre.
Commenting on the achievement, Vikas Khanchandani, CEO, Republic TV said, “At Republic TV, we strive to give our viewers information they can trust. Republic with a massive 50 percent share in 1 million + cities and 51 percent market share in Mega Cities shows that the people of our nation have made us the de-facto news channel of choice. With fantastic deliveries both on Digital & TV platforms, Republic TV has created the largest news network, agnostic of screens”
