Banglore: Upload Digital, a leading digital transformation and growth studio in India and the UAE, has been working with Rescript Stationery for the past four years, helping to shape Rescript’s journey from an emerging startup to a recognized pioneer in sustainable stationery. From designing its logo to executing a strategic marketing approach, Upload Digital has played a crucial role in establishing Rescript as a pioneer in sustainable stationery.
The stationery industry has traditionally prioritized conventional materials, making it difficult for sustainable alternatives to gain mainstream acceptance—rescript aimed to change this by introducing eco-friendly paper. However, a major challenge was consumer skepticism—many believed sustainable paper lacked the quality of traditional white-bleached options. Upload Digital needed to shift this perception and prove that sustainability and quality could coexist.
To address this, Upload Digital launched a campaign featuring direct product comparisons, lots of educational content, and experiential marketing. One of the most impactful initiatives involved sending personalized letters printed on Rescript paper to over 100 businesses, allowing them to experience its quality firsthand.
Additionally, the team used data-driven strategies and SaaS tools to identify and engage corporate clients seeking sustainable alternatives. This approach helped Rescript expand its reach in both the B2B and D2C markets.
Rescript’s branding and marketing efforts led to significant business growth. The company recorded 400K+ yearly website visitors since launch (until 2024), built an organic social media community of over 12K followers, and generated 2,000 wholesale inquiries in a year. Following Upload Digital’s on-ground activation, Rescript saw a 30% increase in website traffic and a 50% rise in sales inquiries.
With Upload Digital’s expertise, Rescript has not only carved a niche in the sustainable stationery market but has also proven that eco-friendly products can match industry standards in both quality and appeal.
Radhika Gupta, Founder of Upload Digital, said, “Rescript’s commitment to sustainability aligns seamlessly with our mission to drive purpose-led brand growth. Over the past four years, we have not just built their brand identity but crafted a strategy that fosters engagement, trust, and business impact. Over the past four years, we have worked closely to not only build their brand identity but also drive meaningful engagement and business growth. It’s been incredibly rewarding to see Rescript become a pioneer in eco-friendly stationery.”
Naren Raj, CEO of Rescript Stationery, added, “Working with Upload Digital has been a game-changer for us. Their expertise in branding, marketing, and digital strategy has helped us establish Rescript as a leader in the sustainable stationery market. From logo design to targeted campaigns, they have been instrumental in our journey of growth and innovation.”
-Based on Press Release
