New Delhi: Ritz Media World (RMW), one of North India’s leading creative agencies for over 17 years, has announced the launch of Contenaissance—its AI-enabled creative and pre-visualisation studio designed to help brands cut campaign turnaround times and bring ideas to life with greater accuracy and clarity.
Contenaissance has been developed to meet the demands of today’s fast-paced marketing environment, where brands require multiple content formats, localized versions, and quicker creative optioneering. Using advanced AI tools, the studio produces on-brand copy, visual concepts, and 3D previews in hours instead of weeks, maintaining the brand’s voice, tone, and strategic integrity.
“Brands today need more ideas, more versions, and more localisation—delivered faster than ever,” said Ritz Malik, Co-founder, Ritz Media World. “Contenaissance gives us a decisive creative advantage by allowing our teams to explore multiple directions rapidly, while giving clients early clarity on the visual and strategic path forward. AI works best when it is guided with intent, and Contenaissance has been built with that philosophy at its core—powered by brand tone rails, approved claims, and verified first-party intelligence to ensure every output remains creative, accurate, consistent, and fully compliant. It’s not just a tool; it’s a smarter, more reliable way for brands to build campaigns at the pace the market now demands.”
Why Contenaissance Matters — The Market Reality
Campaign timelines across industries have shrunk by 40–60% in recent years due to faster digital cycles, placing higher demands on creative teams. Marketers now expect five to ten variations of a single campaign, often across multiple languages and platforms. Pre-visualisation has become crucial to ensure ATL ideas translate effectively into digital, retail, and on-ground executions.
Contenaissance addresses this challenge by helping brands move faster with clarity, sharper alignment, and reduced production risks.
How Contenaissance Helps Brands
The studio brings speed and structure to early creative processes, allowing clients to explore multiple scripts, hooks, visual territories, and storylines simultaneously. It strengthens pre-viz with mood boards, 3D previews, storyboards, and visual territories, ensuring a smooth transition from concept to execution across films, OOH, digital, and retail channels.
Additionally, the platform supports high-pressure timelines by enabling multiple rounds of testing, localization, and format development without inflating production budgets. Editorial and compliance reviews remain integrated throughout, keeping workflows reliable and precise.
Early Work Example
For a North India real estate launch, Contenaissance delivered 3D amenity visualisations, reel-first script routes, and platform-specific adaptations in the first sprint. This early clarity helped the brand finalize a unified key visual and multi-platform creatives ahead of schedule, keeping production and media timelines firmly on track.
