Mumbai: RL Commercial has announced a new partnership with SI (formerly Sportz Interactive) to enhance Rugby League’s digital content capabilities through AI-driven automated clipping technology.
The collaboration will introduce advanced automated content tools across Rugby League competitions, enabling faster production of match highlights and significantly expanding the volume of shareable content across digital platforms. By integrating SI’s AI-powered clipping technology, RL Commercial will accelerate the speed, scale and consistency of real-time highlights and social media content.
SI, a global sports technology and digital fan engagement specialist, supports more than 150 international clients with enterprise-grade, data-integrated solutions designed to drive engagement and revenue. Its automated clipping tool leverages AI-driven detection, tagging and rendering to generate broadcast-quality clips within moments of key on-field action.
The deployment will support content creation across the Super League, Challenge Cup and the wider Rugby League calendar, enabling RL Commercial and Super League clubs to deliver more dynamic, timely and platform-specific content to fans.
The move builds on RL Commercial’s broader digital transformation strategy, which has included recent upgrades to the Our League app, enhancements to the Super League+ platform, and relaunches of the Predictor and Fantasy League games.
Adam Whiteside, RL Commercial’s Head of Digital, commented, “Our focus is always on giving Rugby League fans more of the moments they love. By integrating SI’s AI clipping tool, we can deliver instant, high-quality highlights across our platforms, ensuring supporters never miss a moment – wherever they are.”
Blair Richardson, SI’s Director of Business Development, added, “We’re delighted to support RL Commercial in strengthening its real-time content capabilities. In a world where audiences are increasingly fragmented, the need for sports to create more content “SKUs” that appeal across all fan personas is paramount to success. Our automated content creation tools are designed to simplify operations, increase output, and unlock new levels of fan engagement. We’re excited to see them power Rugby League’s digital growth.”
Chintan Shah, SI’s Senior Vice President – Teams, Leagues and Federations, said, “This partnership exemplifies how SI’s cutting-edge AI technology is empowering global leagues to stay ahead in the digital era. We’re enhancing fan experiences by automating high-quality content at scale, while also equipping leagues and federations with tools to boost commercial revenue and global reach. We’re excited to power RL Commercial and support their growth in this digital journey”
The adoption of AI-powered clipping technology marks the next phase in RL Commercial’s efforts to modernise its digital ecosystem. By expanding its content output and delivering real-time, high-quality highlights at scale, the organisation aims to deepen fan engagement, increase global reach and unlock greater commercial value for clubs, partners and the wider Rugby League community.
