Mumbai : The Times Television Network’s business channel ET Now announced the launch of a new show titled Starting up with Ronnie Screwvala. The show is conceptualised to provide a platform to emerging Indian entrepreneurs under the mentorship of Ronnie Screwala, a first generation entrepreneur. The show is starting from 11th April and will telecast on every Sunday at 10AM.
Speaking about the launch of new show, R. Sridharan, Managing Editor, ET NOW said “ET Now is a channel that provides differentiated content in the business news genre. We go beyond being a provider of information and want to maintain our standing as the go-to channel for anyone wanting to understand more about finance and investment. As a business news channel, we have always strived to be the first to identify and define development in the financial ecosystem of the country. This show will act as a platform for entrepreneurs and will reinforce the current Make in India philosophy of the country.”
The show comprising of six episodes will revolve around mentoring entrepreneurs who are at different stages of their entrepreneurship life-cycle. As a part of each episode, 3 entrepreneurs will get a chance to seek Ronnie’s advice on specific issues they may be facing in their business. From scaling it up to funding, from finding talent to taking on the Goliaths; all the cards will be laid out on the table. Ronnie will share his experiences as a first time entrepreneur to mentor the ambitious entrepreneurs.
Commenting on his association with the show, Ronnie Screwvala said, “I have recently released my book ‘Dream With Your Eyes Open’ which aims to champion the cause of entrepreneurship in the country. This show is a perfect extension of the book and through this we want to inspire success, demystify failure and urge people to dream and dream big. I am glad to partner with ET NOW who are also working towards the same cause. I hope my book and this show gives people the conviction to follow their dreams and make them believe that it’s all possible and can be done.”
