Mumbai: Rooter, a game streaming and commerce platform, has announced the launch of rStream, a breakthrough native Adtech solution designed to help brands maximize campaign impact while empowering creators to monetize efficiently.
Built on a non-intrusive, high-engagement format, rStream allows brands to integrate seamlessly into live game streams without disrupting the viewer experience. The platform also introduces a major innovation in campaign measurement, delivering real-time, in-stream ad viewership data—a significant leap from the industry’s current practice of equating stream views with ad views.
Leveraging AI-powered, context-aware ad creation, rStream enables brands to tailor their messaging based on game genre, stream context, creator voice, and viewer segments. This personalized approach drives nearly 2X higher CTRs than the industry average. Branded content can appear in multiple formats, including pop-ups, audio-triggered ads, and in-chat promotions, all smoothly integrated into creator-led content.
With access to over 500 verified creators, rStream campaigns can reach up to 100 million users across Rooter and YouTube, unlocking high-impact engagement with the Gen Z audience at scale.
Speaking about rStream’s potential, Piyush, Founder and CEO, Rooter, said, “Gaming environments are known to generate high viewability and attention rates. For brands, it’s a matter of keeping that attention and not jolting gamers out of it. Whether entering gaming for the first time or scaling existing campaigns, rStream ensures seamless campaign delivery and transparent ROAS evaluation, keeping gamers engaged and brands impactful.”
Through its live campaign dashboard, verified by a leading third-party research agency, brands can also access granular, real-time insights into actual ad watch behavior—setting a new benchmark for transparency in digital advertising.
