MUMBAI: Royaloak Furniture, a furniture brand, has unveiled its latest campaign, ‘Royal Festive Sale’ right in time for the festive season. The campaign looks to capture the warmth and joy of the festive season while highlighting mega discounts of up to 70% on all Royaloak Furniture’s products. The unique festive sale offers families with an opportunity to transform their homes, for the festive season and stand out among their neighbours.
The campaign was conceptualised and produced by Roayaloak with the intention to emphasize on the joy of creating lasting memories within the comfort of one’s home, through Royaloak’s exclusive offerings. The campaign focusses on Royaloak customers upgrading their homes, by shopping for home furnishings and decor, at an affordable price for the festive season. The brand film uses wit and humour in the narrative to showcase the superiority of Royaloak furniture in terms of design, aesthetics and affordability. It plays on jealousy and highlights the envy of the neighbors in a festive setup, which works as a motivational factor to buy new products from the brand.
Vijai Subramaniam, chairman, Royaloak Furniture said, “The festive season TVC encapsulates the warmth and joy of family gatherings, which are at the heart of every celebration during the festive season. Through Royaloak’s special offerings, we aim to make quality furniture accessible to everyone, ensuring that every family can create a home filled with love and memories.”
With this hyperlocal campaign, Royaloak is all set to mark its presence in key geographies in India. The ad went live on 11 October 2024 across television, OTT platforms, and social media networks, and is made in regional languages – Hindi, Kannada, Tamil, Malayalam and Telugu. Additionally, it highlights th offers on Royaloak’s furniture and home decor arrays present both online and in-store.
