S4 Capital merges Media.Monks with Social Media Marketing Agency XX Artists

S4 Capital has announced merger of Media.Monks with social media marketing agency XX Artists to expand its capabilities and client base in US market.

 XX Artists was founded in 2018 and has 125 staff based in Los Angeles. The social media marketing agency works with clients namely, Google, YouTube, Logitech, and Ancestry.com on their social and influencer content strategies. It also has a talent social practice that works with musicians, artists, actorsand public figures on their digital platforms.

XX Artists generated USD 12 million gross profit in 2021 and is set to exceed that performance in 2022.

S4 Executive Chairman Martin Sorrell stated, “Their exciting growth, diverse talent base, and prestigious clients will help fuel the development of our best-in-class social media capabilities in the United States and internationally.”

Kyle Kuhns, Founder of XX Artists remarked,“We have been fortunate to experience fantastic traction at XX Artists the last few years. In our forthcoming partnership with S4Capital and Media.Monks, we are eager to provide exciting growth, development and innovation opportunities for our people and clients alike.”