Mumbai: Monks, the global, purely digital, data-driven unitary operating brand of S4Capital plc, has announced the appointment of Niranjan Singh as Head of Media, Monks India, effective immediately.
In his new role, Singh will lead Monks’ media practice in India, focusing on spearheading data-led innovation and developing integrated strategies that deliver powerful performance solutions. He will work closely with Ketan Desai, Managing Director of Monks India, and Sandipan Bhattacharyya, India Head – Creative, as Monks strengthens its position as an end-to-end digital marketing solutions partner for brands and marketers in the region. Singh’s appointment underscores Monks’ APAC commitment to deepening client partnerships in South Asia and leveraging AI and technology to deliver measurable business outcomes.
“We’re thrilled to welcome Niranjan to the team,” said Fay Denis du Peage, SVP Media, Monks APAC. “His experience and leadership will bring immense value as we strengthen our media capabilities in India and across the region, helping our clients unlock new growth through data, technology, and innovation.”
With over 18 years of experience across India and Southeast Asia, Singh has advised some of the world’s leading brands, including P&G, FrieslandCampina, Colgate-Palmolive, GSK, LEGO, Amazon Prime Video, NIVEA (Beiersdorf), Mercedes-Benz, Kraft Heinz, and Electrolux. He has held senior leadership roles at GroupM in India, Vietnam, and Indonesia, where he drove strategy for marquee accounts such as P&G, FrieslandCampina, and Colgate-Palmolive. Most recently, he served as Head of Media for LEGO APAC & Amazon Prime Video SEA at IPG Initiative.
“I’m excited to join Monks, the world’s leading AI agency,” said Niranjan Singh, Head of Media, Monks India. “The opportunity in India is to harness AI not just as a tool for efficiency, but as a catalyst for growth. I’m excited to work with our team at Monks to build next-gen media solutions that blend AI-driven precision with human creativity, ensuring our clients don’t just keep pace with digital transformation, they lead it.”
“India is a critical growth market for Monks, with its scale, digital dynamism, and appetite for innovation,” added Ketan Desai, Managing Director of Monks India. “Niranjan’s deep expertise across India and Southeast Asia, combined with his proven ability to lead transformation for some of the world’s largest brands, makes him an ideal leader to strengthen our media practice in the region. His appointment underscores our commitment to investing in top-tier talent and delivering long-term value for clients in South Asia and beyond.”
As part of its global strategy to empower brands in a rapidly evolving digital economy, Monks continues to deepen investment in India and the wider APAC region. By combining content, data, digital media, production, and technology, the company is building transformative marketing solutions designed to drive measurable business impact today and long-term innovation for tomorrow.
