Mumbai: Saatchi & Saatchi India has teamed up with Hero MotoCorp, the world’s largest two-wheeler manufacturer, to unveil a bold new integrated campaign for the Hero Xtreme 250R—a streetfighter that sets new benchmarks in speed, control, and design in the 250cc segment.
Spearheaded by a high-octane brand film, the campaign ‘Streets Have a New GOAT’ positions the Xtreme 250R as the fastest and sharpest machine in its class. The campaign celebrates the new-age rider—performance-driven yet style-conscious—and showcases the motorcycle as a symbol of individuality and domination on the streets.
Set against the gritty visuals of a container yard, the film features a cinematic showdown between the Xtreme 250R and a fleet of sports cars, making a powerful visual statement. The sequence highlights the motorcycle’s standout acceleration, control, and street presence—ultimately proving that this 250cc machine doesn’t just belong—it owns.
Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India, said, “The thing that stood out in the brief was the Xtreme 250R’s acceleration – 0 to 60 kmph in 3.2s. A little digging showed us that this wasn’t just the fastest 250, it was one of the fastest things on the road period. Our idea came from the insight that speed is fundamentally about bragging rights. That’s what we brought alive in a simple, impactful way.”
Aashish Midha, Head – Marketing, India Business Unit, Hero MotoCorp, added, “The Xtreme 250R – the fastest in its class – represents our commitment to delivering high-performance engineering with unmistakable style. Designed by Saatchi & Saatchi India, the campaign is crafted for a generation that leads with confidence, individuality, and purpose. The motorcycle has already set a benchmark in the segment and is receiving strong acceptance from customers across the country. Every second from 0 to 60 is a flex – of speed, attitude, and precision. This isn’t just a motorcycle. It’s a statement.”
Launched through a powerful multi-platform media mix across television, digital, print, cinema, and outdoor, the campaign aims to solidify Xtreme 250R’s place as the ultimate street machine and reinforce Hero MotoCorp’s growing presence in the premium motorcycle segment.
