New Delhi: India Today Group’s revered cricket conclave ‘Salaam Cricket’ shines brighter in 2019. The conclave celebrated the spirit of the sport by bringing together cricket legends with enthralling, informative & entertaining sessions ahead of the much anticipated Cricket World Cup 2019. In addition, for the first time, cricketing legend Sachin Tendulkar along with a power panel comprising Azharuddin, Sunil Gavaskar, Harbhajan Singh and Madan Lal shares expert analysis of action packed World Cup 2019 matches through exclusive TV shows.
With prominent figures from the cricketing world, Salaam Cricket piqued excitement levels of fans through trivia, discussions, debates and predictions. The conclave also shared some of the most memorable moments in World Cricket and rendered fresh insights on the upcoming World Cup. From Master Blaster Sachin Tendulkar to Spin King Shane Warne, Little Master Sunil Gavaskar to King Viv Richards, Turbanator Harbhajan Singh to Sultan of Swing Wasim Akram, Michael Clarke to Younis Khan; the world champions discussed different facets of the game, sharing their experiences in engaging sessions.
In a country where cricket is not a sport but a religion, Salaam cricket witnessed an instant success and propelled India Today TV to the top in the English News genre.
| Channel | Impressions´000 {Sum} |
| India Today Television | 113 |
| Times Now | 88 |
| Republic TV | 71 |
| CNN News18 | 56 |
| Mirror Now | 42 |
| NDTV 24×7 | 31 |
| News X | 20 |
| WION(v) | 3 |
| India Ahead | 2 |
Source: BARC, TG: Males 22+ A, Market: Megacities, Period: W23’19, TB: 0700-2300 Hrs, Gross Impression in 000s
Salaam Cricket was seen by over 17 million viewers on India Today Group’s channels – Source: BARC, TG: 2+, Mkt: India, Period: WK23’19, Program Name: Salaam Cricket
To keep the viewers captivated, India Today Group has also launched dedicated shows with legends like Sachin Tendulkar, Sunil Gavaskar, Harbhajan Singh, Michael Clarke, Mohammad Azharuddin and Madan Lal. While ‘Lord’s Mein Lahrayo Tiranga’ is being telecasted on Aaj Tak, ‘Lord of Lord’s’ is the offering on India Today TV. With 5 World Cup winners including Tendulkar, and one Captain who led India in 3 World Cups (Azhar), this expert panel rivals even the Sports broadcasters.
And it gets better! For the first time in history of television, Sachin Tendulkar is doing an exclusive match-by-match analysis of India’s campaign. He will discuss and dissect India’s performances over 10 episodes of the show named after the all familiar chant of cricket fans all over the country- ‘Sachin, Sachin’.
Further delighting the audience and highlighting the superior cricket coverage of its two channels, India Today Group has also launched a high decibel World Cup campaign with TVCs featuring the likes of Chris Gayle, KL Rahul and R Ashwin.
