Mumbai: GRM Overseas is looking to create an impact on the Wheat Flour market with its campaign for 10X Classic Chakki Fresh Atta, featuring the company’s recently appointed Brand Ambassador, Bollywood star Salman Khan.
GRM explains that it is focussed to guide consumers towards a healthier lifestyle by transitioning to superior-quality, hygienic and healthier branded packaged Atta, from the traditional unpackaged, market-sourced Atta. The company added that it is committed to provide pure, unadulterated wheat flour that delivers consistent quality and enhanced nutrition for families across India.
Atul Garg, MD GRM Overseas, said, “We are excited to announce the launch of an ambitious campaign for 10X Classic Chakki Fresh Atta, with the support of our new Brand Ambassador, Salman Khan. As one of the leading FMCG companies in India, we recognize the importance of innovation and quality in driving the industry forward, especially in the packaged staples market.”
“Our focus with this campaign is to encourage a significant shift in consumer behaviour and guide them towards making informed choices by choosing superior-quality, hygienic, and nutritious branded packaged products. We believe that this campaign is not just about offering a product, but about promoting a lifestyle that prioritizes well-being and health.
“We are thrilled to embark on this journey with Salman Khan, a figure who embodies the spirit of our brand – trustworthy, reliable, and a symbol of outstanding quality, and are confident that the new campaign will elevate the brand’s mass appeal further. India’s Packaged Atta market presents a huge opportunity for us as it is expected to grow at a 16% CAGR to reach $197 billion by 2030 as per industry reports, driven by increasing urbanization, a rising middle-class population, and a growing emphasis on health and convenience among consumers.”
The campaign will commence with a splash on leading Hindi news channels and will be amplified through extensive coverage in print media, digital platforms, outdoor advertising, and cinema ads, aiming for a widespread penetration across Pan-India markets. This campaign marks another step in GRM’s ongoing commitment to enriching the lives of Indian consumers with healthier, safer, and superior-quality food options.
