Delhi: Samosa Singh, a quick-service restaurant (QSR) brands, has unveiled a bold new brand identity, featuring a refreshed logo, revamped menu, and a renewed commitment to healthier, tastier, and crispier snacking experiences. The transformation reflects the brand’s ongoing evolution and its focus on staying culturally rooted while meeting the needs of today’s conscious consumers.
“As founders, this moment is incredibly special for us. We are excited to unveil not just a new look and menu, but a renewed commitment to what Samosa Singh truly stands for — food that is healthier, tastier, and crispier, without losing its soul. Samosa Singh refreshed look is a reflection of our journey, our learnings, and our promise to keep evolving with our customers. It marks a new chapter driven by innovation, rooted in quality, and powered by the love and trust of those who’ve been with us from the start.” said Nidhi Singh, Co-founder, Samosa Singh.
The new logo features cleaner lines, modern typography, and a bolder moustache, paying homage to the brand’s quirky, Indian identity while ensuring global relevance. The redesign reinforces visual consistency across all touchpoints—from packaging and digital platforms to in-store elements—enhancing brand recall and appeal.
“At Samosa Singh, we’ve always believed in reimagining Indian street food with a fresh perspective. This change isn’t just cosmetic — it is a bold step towards building a brand that is more thoughtful, relatable, and future-ready. With a strong focus on sustainability, aesthetics, and storytelling, we are confident that our refreshed identity will strike a chord with both loyal fans and a new generation of snack lovers,” added Shikhar Veer Singh, Co-founder.
The revamped menu brings together traditional Indian flavours with modern, health-conscious ingredients to strike the perfect balance between indulgence and mindful eating. With a special focus on Gen Z and millennial preferences, the menu offers a contemporary twist on classic snacks—making them more nutritious, without compromising on taste or crunch.
Additionally, Samosa Singh has launched vibrant and Instagrammable packaging, designed using sustainable materials to align with the values of environmentally conscious consumers.
