Gurugram: Ad-supported streaming FAST TV service Samsung TV Plus has announced the launch of Aaj Tak HD and The Lallantop on its portfolio. The partnership between Samsung TV Plus and TV Today Network highlights Samsung’s dedication to providing high-quality programming and addressing the evolving demands of viewers in a connected landscape.
TV Today Network’s FAST channels, featuring The Lallantop and Aaj Tak HD, will offer audiences engaging and premium free content on large screens. As the connected TV market in India expands, more households are selecting internet-enabled smart TV options, aligning with the growing demand for premium content.
“Our endeavour is to bring unparalleled access and exceptional value to our audiences and advertisers on the Samsung TV plus platform. The addition of Aaj Tak HD and The Lallantop channels will provide increased access to the latest news from the world of business, politics, entertainment and more. This partnership with TV Today Network is a testament to that commitment,” said Kunal Mehta, Head of Partnerships, Samsung TV Plus India.
“We are thrilled to announce the launch of our two new FAST channels on Samsung TV Plus India. This partnership represents a significant milestone for us, as it allows us to bring our diverse and engaging content to a broader audience through one of the most popular and innovative smart TV platforms. With numerous options available for connected TV viewers, this collaboration enables us to broaden our audience and engage with those embracing new technologies, ensuring our content remains accessible across diverse viewing ecosystems,” said Salil Kumar, CEO – Digital Business, TVTN.
Samsung TV Plus, already delivers more than 100 FAST live channels and thousands of on-demand movies and TV shows to millions of users across India – all 100% free.
