Sandeep Pandey, a veteran in analytics with two decades of experience in handling complex and mission-critical projects, along with two other co-founders Snigdha Gupta and Shubham Chhajed, have launched a marketing analytics firm, ‘Skewb Analytics’.
The New Delhi-based SaaS startup aims to provide deep business intelligence to both domestic and global enterprises that translate into actionable insights, leading to improved market reach and bottom line.
Various solutions developed by Skewb Analytics are leveraging complex AI (artificial intelligence), big data, and other emerging technologies for catering to the needs of multiple sectors. In the design and development of such solutions, Sandeep Pandey’s experience in executing such projects came in handy. Prior to embarking on an entrepreneurial journey, he was the Global Head of Analytics with WPP Group company, Wavemaker.
“In the ‘Digital First’ world, data intelligence plays a critical role in the business world. As per industry estimates, marketing analytics is projected to be around $20 billion market in the next two years. So, there is a huge business scope to tap into in the coming years. At Skewb Analytics, our marketing analytics solution helps enterprises to triple their return on investments in 1/10th of the time. From business planning, product portfolio management, and smart budget allocations to real-time media and digital measurement allocation, our solution empowers organisations to improve efficiency with tangible outcomes,” said Sandeep Pandey, Founder & CEO of Skewb Analytics.
“With the increasing adoption of our solution across enterprises, we have set eyes to be a $100 million company by 2027,” he added.
The SaaS-based startup has the leadership heft to emerge as a market leader in the coming years. Currently, the company’s unique analytics solutions portfolio includes Media & Marketing Analytics, Digital Analytics, CRM Analytics, Web Analytics, and Data Governance. With customised offerings at competitive pricing, Skewb Analytics is investing heavily in R&D for further enhancement of its solutions through its strong engineering team.
