Mumbai: Sankranthiki Vasthunnam has taken the digital and television landscape by storm, setting unprecedented records on ZEE5 and ZEE Telugu. Since its OTT premiere on March 1st, the film has racked up a staggering 360+ million streaming minutes, making it the biggest opening ever on ZEE5. On television, its premiere on ZEE Telugu delivered an 18.1 TVR (SD+HD), marking it as the No.1 World Television Premiere (WTP) in India over the last 2.5 years.
The film has also crossed 11.1 million AMAs (Average Minute Audience), making it the only film in the last 2.5 years to break the 10 million AMA barrier, reaffirming its place as a cinematic powerhouse.
Originally released in theatres to massive acclaim, the Venkatesh Daggubati-starrer grossed ₹300 crore+ worldwide, captivating audiences with its festive grandeur and compelling narrative. Its highly anticipated ZEE5 premiere shattered platform records, crossing 100 million+ streaming minutes in just 12 hours.
A ZEE5 spokesperson shared, “The phenomenal success of Sankranthiki Vasthunnam reflects the deep connection audiences have with compelling, high-quality storytelling. The film’s record-breaking performance on ZEE5 highlights our commitment to delivering the best entertainment to our viewers across India and beyond. We are thrilled to see such massive love pouring in and will continue to bring more extraordinary content to our platform.”
Directed by Anil Ravipudi, the film follows Damodara Raju (Venkatesh), a former Deputy Commissioner of Police, who is pulled back into action by his ex-girlfriend and Assistant Commissioner Meenakshi (Meenakshi Chaudhary) to help solve a high-profile kidnapping case. The victim, Satya Akella, a multinational CEO, has been abducted under mysterious circumstances. Adding to the excitement, Damodara Raju’s wife Bhagyalakshmi (Aishwarya Rajesh) insists on joining the mission, setting up a hilarious yet action-packed adventure.
