Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 48 against week 47. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
Most Aired:
With being on the second spot last week, Santoor Sandal & Turmeric secured the top position in the most aired campaigns, followed by a new entrant Dettol for their advertisement. The third position is secured by Airtel which was on the first spot last week. The last two spots are secured by Lux and new entrant Trivago.
Most Watched:
There has been no change in the order of most watched advertisements from last time with Apple IPhone 11 Pro commercial that has retained their leadership position from last week to this week. The Apple IPhone commercial which was on the fifth spot last week is on the second spot this week. Polycab commercial which was on the second spot last week has moved down to the third spot. With Platinum LoveBands commercial being on the fourth spot as last week. New entrant Everest commercial on the fifth spot.
Most Liked:
Apple IPhone 11 secured the leadership spot followed by four other new entrants on this list. Campaigns by Amazon has secured the second slot on this list followed by campaigns by Colgate on the third slot. Google App commercial was in the fourth spot while Bingo Mad Angles managed to secure the 5th spot.
