Mumbai: Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 43 against week 42. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000 panel homes across the country.
Most Aired:
Santoor Sandal & Turmeric secured the top position in the most aired campaigns, followed by the Government of Delhi advertisement. With three new entrants on the list and on the third spot is advertisements run by Honda Activa. The fourth spot is secured by Trivago and Colgate Dental Cream has been secured the fifth spot respectively on this list.
Most Watched:
There has been no change in the order of most watched advertisements from last time with Indigo Bright Ceiling Paint’s campaign that has retained their leadership position from last week to this week. The Apple IPhone 11 Pro commercial which was on the 2nd spot last week is on the same position. A new entrant on this spot, Polycab has secured the third spot on this list with Indigo Acrylic Laminate commercial being on the third slot last week has been moved down to the fourth spot. Another new entrant, Prestige Induction Cook Top has taken up the fifth spot.
Most Liked:
The Apple IPhone 11 Pro commercial which was on the second spot last week is on the first spot making Kalyan Jewellers stand on the second spot this week. With being on the fifth spot last week, Tide Ultra is on the third spot followed by two other new entrants on this list, MI TV commercials on the fourth spot with Horlicks being on the fifth spot respectively.
