Mumbai: Hindustan Unilever Limited’s iconic coffee brand, Bru, is relaunching Bru Gold with a vibrant new campaign featuring Sara Ali Khan and Aditya Roy Kapur. The TVC captures the playful charm of young love as the duo savours the rich flavour of Bru Gold, highlighting coffee as a catalyst for connection.
Bru Gold, a freeze-dried coffee crafted from select beans, is roasted and crystallized to lock in its signature aroma and flavour. Packaged in an attractive, leaf-shaped jar, it promises a premium coffee experience.
“Bru Gold is our freeze-dried offering that represents a superlative coffee experience, one that is sure to appeal to coffee connoisseurs. This ad celebrates the superior taste of Bru Gold in a fun and playful way that is uniquely Bru,” said Sankara Narayanan, Category Head, Coffee.
The TVC features witty banter and quirky wordplay like “Shantastic” and “Kamalicious,” reflecting the brand’s youthful energy.
“The new TVC beautifully showcases how Bru Gold’s rich flavour sparks special connections between loved ones. More than just an ad, it celebrates the magic of coffee as a catalyst for connection—those micro-moments of smiles, jokes, and pauses that create unforgettable memories,” added Ishpreet Singh, Vice President, Beverages India, Hindustan Unilever Limited.
The campaign will be rolled out across television and digital platforms, with Bru Gold now available nationwide through leading e-commerce sites and retail outlets.
