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Saregama and The Womb bring Bollywood celebs, school kids, and all of India to wish Astronaut Sunita Williams

by MN4U Bureau
September 18, 2024
in Campaigns
Reading Time: 3 mins read
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Saregama and The Womb bring Bollywood celebs, school kids, and all of India to wish Astronaut Sunita Williams
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September 19 is astronaut Sunita William’s birthday. Her second innings in space, initially set for a mere 7 days has been extended – possibly until February 2025. This means, she will be spending her 59th birthday among the stars.

To wish her a long life and to showcase India’s love and admiration for her, Saregama chose their iconic song ‘Baar Baar Din Yeh Aaye’ from the movie Farz (pictured originally on Jeetendra and Babita) where Babitaji’s name in the song, whom Jeetendra sang to, was ‘Sunita’ incorporating the fitting line – Happy Birthday Sunita. 

Bollywood stars and artists like Karan Johar, Sonu Nigam, Neeti Mohan, Asees Kaur, Shaan, Hariharan, Anup Jalota and many others have lent their voices to this tribute, sharing their renditions across social media platforms. 

Not just Indian stars, but students from over 700 schools across India including Euro Kids, Kangaroo kids, Billabong and Euro School have also shared their homages by singing the birthday song and creating greeting cards for Sunita, who stands as a great source of inspiration in education and science.

Vikram Mehra, Managing Director, Saregama India adds, “In India, ‘Baar baar din yeh aaye’ is the default birthday song. We’ve all sung it for over the last 50 years. But today 1.4 billion Indians are singing it for our Sunita Williams. Through the power of music, we wanted to show her our appreciation and share the love from India. By bringing together Bollywood icons, artists, and students, we wanted to give her a memorable birthday because each one of us wants Sunita to come back soon and come back safe.”

Navin Talreja, co-founder, The Womb adds, “Sometimes it’s about joining the right dots. We had an idea, Saregama had the song, and everyone voluntarily joined the celebration. It shows our love and compassion for a fellow Indian who’s stuck in space. The idea is a coming together of context, content and simple yet unignorable creatively. It’s humane. It’s inspiring. It’s the least 1.4 billion Indians can do to wish her a long life. We are trying to make sure our voice is heard From Earth to The Space.”

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A post shared by Saregama India (@saregama_official)

Tags: Anup JalotaAsees KaurAstronaut Sunita WilliamsBillabongEuro KidsHariharanKangaroo kidsKaran JoharNavin TalrejaNeeti MohanSaregamaShaanSonu Nigam.The WombVikram Mehra

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