The brands include Boroplus , Kesh King, Emami Hair Oil and Emami Diamond Shine Cream Hair Colour, Wagh Bakri Group’s Mili Tea, Baby Sebamed and Lactalis Group’s Anik range.
Scarecrow M&C Saatchi strengthens its portfolio by winning 7 FMCG brands, two out of which are international.
The Lactalis Group’s Anik range (Ghee, Milk, Flavoured Milk, Buttermilk, Curd and Milk powder)
The complete portfolio of Baby Sebamed, an iconic German brand established by dermatologist Heinz Maurer, marketed in India by USV Pharma. Wagh Bakri Group’s popular brand Mili Tea. Of the seven brands, four belong to Emami Group. The complete range of Boroplus (Face Wash, Fairness Cream, Body Lotion, Prickly Heat Powder and Antiseptic Cream) Emami Kesh King Hair Oil & Shampoo, Emami 7 oils in one hair oil, Emami Diamond shine hair colour.
The accounts will be handled by Scarecrow M&C Saatchi’s Mumbai office.
Boroplus, launched in 1984, is one of India’s most trusted brands used in crores of households, and its flagship product Boroplus Antiseptic Cream, features superstar Amitabh Bachchan as the face of the brand. Seven Oils In One Hair Oil is a result of Emami’s extensive research that has created this breakthrough product which gives you the combination of 7 Oils to help repair hair damage. Emami Diamond Shine, which has Bollywood queen Shilpa Shetty Kundra as the brand ambassador, is an affordable hair colour brand available in sachets that delivers superior shine and longer lasting shades normally found in expensive products. Kesh King is an Ayurvedic patented medicinal preparation that’s made using 21selected herbs. It prevents hair fall, aids hair regrowth and protects hair From damage by providing complete nourishment.
DPS Advertising & Marketing, Kolkata, has been associated with Emami on the above brands for years, and the association will continue.
A spokesperson Vikas Srivastava, Sr. GM (Marketing), Emami Limited, confirmed the development by adding, “Scarecrow has been evolving over the years and now, with their tie-up with M
&C Saatchi we expect our communication will become sharper with new ideas that will help break clutter.”
“Some of the brands like Boroplus are truly iconic brands that every Indian has grown up with. Creating memorable work for such a memorable brand is indeed a matter of great pride for us at Scarecrow M&C Saatchi. Raghu and me have already worked on beauty, skin care and hair care brands like Parachute, L’Oreal, Lakme Elle 18, Vaseline, Dabur Vatika and more in our earlier days, and would love to provide the necessary expertise to create some ground-breaking work for these brands as well.”, says Manish Bhatt, Founder-Director, Scarecrow M&C Saatchi.
Scarecrow already handles the creative mandate for Emami Healthy & Tasty Cooking Oil and has also created some memorable work for Zandu Sona Chandi Chyawanprash Plus and Zandu Kesari Jivan in the past, including the first-ever endorsement for Zandu Kesari Jivan featuring the legendary Milkha Singh.
Scarecrow M&C Saatchi has also been appointed to handle creative duties of Wagh Bakri Tea Group’s Mili Tea. Currently, Mili is the 2nd largest brand of Wagh Bakri Tea group. In addition to Gujarat, Madhya Pradesh and Rajasthan, Mili is growing fast in North India, Maharashtra and Goa states as well. The agency also handles the Group’s flagship brand Wagh Bakri Tea.
The chosen ambassador for the brand – Sakshi Tanwar, personifies the attributes that the brand inherits. Her popularity amongst the Indian household is sure to help the brand resonate with the wide target audience, especially From the tier II and III cities.
Commenting on the decision to choose Scarecrow M&C Saatchi, Executive Director of WaghBakri Tea Group Parag Desai mentioned that “WaghBakri Tea is the leader in Gujarat and very popular brand in Rajasthan and Madhya Pradesh wherein in Mili Tea is second choice for masses. We are now targeting newer territories such as North India, South India, Maharashtra and Goa. Scarecrow M&C Saatchi presented us a compelling creative strategy to gain significant market share in these regions.
Manish Bhatt, Founder Director, Scarecrow M&C Saatchi said “It’s a special feeling. Scarecrow M&C Saatchi has been handling WaghBakri for over 3 years now. The group has ambitious plans for Mili Tea and has always evolved with times and focused on expanding reach. We are thrilled to partner with them in this exciting journey.
Scarecrow M&C Saatchi has also bagged the creative mandate for the ‘Baby Sebamed’ after a multi-agency pitch. Sebamed’s products are exported to over 85 countries, today.
Talking about the association, Farida Hussain, Director for Splendore Business,), said, we are very upbeat about taking Baby Sebamed to the next level. Its unique formulation with pH 5.5 makes it effective and extremely safe for the little ones, right From day one. We are sure the association with Scarecrow M&C Saatchi will support Sebamed to meet its aspirations.
Commenting on the win, Manish Bhatt, founder director, Scarecrow M&C Saatchi, says, “It’s always a pleasure to work on a brand where you are one of its target audiences. The Group has shown faith in Scarecrow M&C Saatchi by giving us the mandates of its Baby skincare range. Baby skin care is a tough category and USV private limited has a very ambitious plan for it. Team Scarecrow is really excited to contribute to Sebamed’s growth.”
In addition to the above wins, Scarecrow M&C Saatchi has also been awarded the creative duties of the Lactalis Group’s Anik range (Ghee, Milk, Flavoured Milk, Buttermilk, Curd and Milk powder).
