Mumbai: Schweppes, The Coca-Cola Company’s premium mixer brand, is happy to announce the launch of the ‘Switch the Scene’ campaign that offers the perfect way to unwind from a busy work week. The new Schweppes campaign for its premium sparkling range, including Virgin Mint Mojito, Ginger Ale, Tonic Water and Soda Water redefines socializing for young adults, offering them an immersive gateway to vibrant social experiences on a Friday evening.
In today’s fast-paced world, Schweppes said that it recognises the need for a refreshing change. With this campaign, the brand sparks individuals to embrace spontaneous moments and make them special. A celebration of friendship, and togetherness, the campaign brings to life a series of humorous, relatable films. It utilizes animal avatars to signify moods and emotions – including an owl head that depicts the boredom of being in a routine.
Ruchira Bhattacharya, Senior Director, Marketing – Hydration, Sports and Tea Category, India and South-West Asia Operating Unit at Coca-Cola said, “We are thrilled to bring alive our new campaign on brand Schweppes which urges young adults to ‘Switch the Scene’ from a hard-pressed week and exit to an evening out – mingling and having a good time with friends. We hope to offer more relatable and engaging experiences for consumers by being present in their lives at the right occasions.”
Babita Baruah – CEO VML India said, “An iconic brand needs advertising that stands out. Our goal is always to create clutter-breaking work that authentically connects with audiences and straddles and travels across media. India’s Gen Z frequently find themselves weighed down by both work and family responsibilities. Schweppes Exit has been designed as the antidote to this, allowing them to step into the best part of their day, whilst carving out a unique niche for Schweppes in the minds of Gen Z consumers – communicated in a language that they understand and with scenes and scenarios which are both familiar and relatable.”
Created by WPP Open X, and led by VML India, the 360 degree integrated campaign spans social and out of home activations along with an Uber integration for employees leaving from work as a reminder to Exit with Schweppes.
