Scitron, an Indian sports nutrition brand, has launched its latest campaign, #MeraGroovyGut, led by renowned artist, dancer, and choreographer Terence Lewis.
Created in association with Gemius, the campaign launched reveals the brand’s new Hydrolyzed Synbiotic Whey Protein, which is designed to aid in quick and easy digestion for active individuals.
Commenting on the campaign and product launch, Rahul Rohra, CMO, Scitron said, “We at Scitron are super thrilled to get Terence on board for this campaign. His approach and art is well-liked by the country, and who better than him to educate India about the importance of gut health. With our innovative Prebiotics + Probiotics + Whey Protein formulation, we aim to make India’s Gut Health better. Moreover, we are positive that the campaign will create a ripple effect in the audiences as well as add to our brand value.”
Saurabh Pacheriwal, Co-Founder, Gemius said, “The collaboration between Scitron and Terence is a new feat for the brand. We have been working with Scitron for over 3 years now and are super proud of how it has grown. With this latest campaign, we are confident that the brand will reach new heights. The team at Scitron have been extremely supportive and we are all looking forward to the response, we receive once the campaign is live.”
Watch the film here.
