Mumbai: Scribbld, the bootstrapped creative and digital agency founded by Kajol Bheda, announced the appointment of Mustanseer Jawadwala as its Chief Growth Officer (CGO), reinforcing its focus on strategic expansion across India and the UAE.
In his new role, Jawadwala will spearhead Scribbld’s growth charter across revenue systems, partnerships, leadership development, and service expansion. His mandate includes building robust inbound and outbound pipelines, strengthening client and partner relationships, introducing integrated marketing service lines, and creating independent teams capable of managing end-to-end mandates.
Commenting on his appointment, Mustanseer Jawadwala said, “Scribbld is at a very exciting inflection point. What drew me in was the opportunity to build repeatable growth frameworks while preserving the culture and creative depth the team has built. My focus will be on creating strong systems that make teams more efficient, building meaningful partnerships, and strengthening India operations in a way that supports our UAE and future global expansion. The goal is sustainable growth, not growth for the sake of it.”
Founder Kajol Bheda added, “As Scribbld expands across markets, we’re investing in leadership that can scale both our ambition and our standards. Mustan brings a structured, forward-looking approach to growth, and I’m confident he will add meaningful depth to the organisation we are building for the long term.”
She further said, “It’s not about filling a gap; it’s about elevating the foundation we’ve already built.”
Prior to joining Scribbld, Jawadwala served as Assistant Manager at Paisabazaar, where he played a key role in building ad-sales offerings, go-to-market strategies, and partnership frameworks. Over his career, he has worked with brands including HDFC Bank, ICICI Bank, IDFC Bank, Vidhu Vinod Chopra Films, and Benaras Media Works. He has also been a Chemistry educator for over nine years, reflecting his passion for teaching and team development.
In the near term, Jawadwala will focus on strengthening Scribbld’s India leadership team, expanding its service offerings, building predictable business pipelines, and enhancing operational discipline to support scalable UAE growth.
With this appointment, Scribbld continues to position itself as a future-ready agency that balances creativity with structure, ambition with sustainability, and scale with culture.
