Mumbai: Scribbld has been awarded the digital mandate for Brushers Co, an emerging oral care brand founded by Gehna Dholakia. The mandate was awarded directly and will be managed from Scribbld’s Mumbai headquarters.
As part of the partnership, Scribbld will lead the complete go-to-market strategy for Brushers Co, covering pre-launch, launch, and post-launch phases. The scope includes social media marketing, along with aligning the brand’s performance marketing and awareness roadmap to introduce its uniquely positioned product to the Indian market with maximum impact.
Brushers Co represents a first-of-its-kind offering in India’s oral care category, giving the agency a strong creative and strategic canvas to build from. The focus will be on translating the product’s distinct flavour, convenience, and innovation into a compelling digital presence that stands out in a crowded category.
Speaking on the mandate, Kajol Bheda, Founder, Scribbld, said, “We’re thrilled to be the chosen agency for Brushers Co and to work closely with Gehna and the larger Goran Pharma team. It’s inspiring to see a brand bring such an innovative product to life, backed by real passion and meticulous development. We’re excited to take this vision forward and craft digital storytelling that does justice to the brand’s potential.”
Gehna Dholakia, Founder, Brushers Co, added, “Toothpaste isn’t something people think twice about, right? And that’s exactly what we want to change. I am super excited to work with Scribbld and build something on social media that people actually stop and notice.”
