Gurugram: Seagram’s Royal Stag, the lighthouse brand in its category, has announced the onboarding of four dynamic personalities – Sidharth Malhotra, Badshah, Naga Chaitanya and Payal Dhare – as its new brand ambassadors. They join existing icons Rohit Sharma, Jasprit Bumrah, and Suryakumar Yadav in carrying forward the brand’s legacy. Together, they represent India’s celebrated passions of cricket, cinema, music, and gaming, while reflecting the bold spirit, fearless choices, and unapologetic ambition that define Royal Stag’s Live It Large philosophy.
Actor Sidharth Malhotra expressed his excitement about the partnership, saying, “Royal Stag is all about what I believe in, the courage to try new things and the drive to Live It Large. It’s more than a brand, it’s an attitude that celebrates passion, ambition, and pushing yourself to the next level. I’m excited to be part of a journey that inspires people to dream bigger and live bolder.”
Rapper Badshah shared, “Living large is all about owning who you are, unapologetically. Doesn’t matter where you start from—what matters is the confidence and the hustle you carry. Royal Stag stands for that same belief, and that’s why I vibe with it. Together, we’re here to celebrate individuality and push people to chase their journey, their way.”
Actor Naga Chaitanya reflected on the collaboration, “Royal Stag is a brand that stays rooted in culture while constantly moving forward, and that’s what makes it so relevant today. I truly connect with this philosophy, and I’m excited to be part of a brand that reflects these values and connects so meaningfully with today’s youth.”
Gamer Payal Dhare added, “Royal Stag embodies the fearless spirit that drives every passionate dreamer. For me, my passion has become my profession. I have broken barriers, challenged stereotypes and redefined success on my own terms. For me, living large is about seizing every opportunity, celebrating every milestone big or small. This is just the beginning of something extraordinary.”
Seagram’s Royal Stag has consistently been at the forefront of cultural conversations in India. From cricket and cinema to music and digital, the brand has inspired youth to pursue their passions and celebrate success on their own terms. With the addition of these four influential voices, the brand aims to further amplify its presence across cultural arenas, strengthen its bond with Generation Large, and continue inspiring millions to Live It Large.
