Chennai : As described earlier by tvnews4u.com the second half of Vijay Awards which was aired between 2.00 PM to 6.00 PM on (Sunday) 27th July had created a huge expectations not only in the Media Circle but also triggered a war between the fans of two leading Kollywood stars Vijay and Ajith in Social Media.
Generally, the TRP ratings are subject matter of media circle, but in this scenario it went to the public domain as the fans went on to celebrate the supremacy of their star by comparing the TRP of Vijay Awards and Tamil Block Buster “Veeram” where former stand for Actor Vijay’s fans for his participation in the award function and the later for Actor Ajith’s fans as the Movie “Veeram” being an Ajith starrer.
While, Vijay Awards part-1 aired on 20th July delivered a historic ratings for Vijay TV against the telecast of blockbuster Movie “Singam II” in the parallel time band on Sun TV and the 2nd part of Vijay Awards aired on 27th July managed to overpower the Ajith’s movie “Veeram”
However, the movie “Veeram” had given a tough fight to the 2nd part of Vijay Awards as it could deliver 11.23 in the 2nd part aired on 27th July against 16.15 in the 1st Part aired on 20th July CS Fe 15+ TG and in CS 4+ TG “Veeram” further inched closer with 8.53 against 10.22 by Vijay Awards 2nd Part.
Market Sources claim that Vijay TV is extremely happy about the deliveries of Vijay Awards eight season, as it has managed to touch new heights despite a strong counter strategy from the market leader Sun TV which was not the case in previous years.
Vijay TV is also delighted by the fact that the Channel as a platform has attained a new height in terms of delivery potential while airing such high quality content which is essential for future growth prospect.
