Bengaluru: Seekho has launched its first national brand campaign, “Seekho, Aage Badho,” marking a significant milestone in its journey to become a widely recognised edutainment brand. The campaign is being led by media agency 3XM India and is strategically anchored around the ongoing T20 cricket season.
Designed to build mass awareness and strengthen brand recall, the campaign is being amplified through high-impact placements across general entertainment channels (GECs), leading news channels, free-to-air (FTA) platforms and digital media.
By leveraging cricket programming during the T20 season — one of India’s most watched sporting windows — Seekho aims to maximise national reach while ensuring cultural relevance and sustained consumer engagement. The cross-platform strategy integrates television and digital channels to drive scale, frequency and meaningful audience connection.
Commenting on the campaign, Cynthia Haokip, SVP Content, Seekho said, “Our objective was to build mass awareness and drive strong brand recall across platforms that matter most to our audience. Our association with the T20 cricket season was a strategic decision. Cricket remains India’s most powerful cultural connector, making the T20 season an ideal platform to reach audiences at scale, offering unparalleled reach and cultural relevance. Leveraging the tournament allows us to tap into peak national attention, positioning our brand within high-impact moments that truly resonate with consumers.
3XM India has been more than an AOR, they’ve been an extension of the Seekho’s team. From shaping a data-led, insight-driven media blueprint to navigating marquee properties like the T20 tournament, their expertise has helped Seekho expand their presence across key platforms without compromising precision. Their strategic depth and ability to move with speed has played a crucial role in bringing this campaign to life seamlessly”
“Winning the AOR mandate for Seekho App underscores the trust in 3XM India’s strategic and executional strength,” said Gaurav Vazirani, Director at 3XM India. By combining our data-led media strategy with Seekho’s pioneering edutainment platform, we aim to amplify reach, engage millions of learners, accelerate market penetration, and drive transformative, long-term growth for the brand. The campaign integrates television, news, and digital channels to maximize reach and frequency while strengthening engagement.”
“We are proud to lead the media strategy for Seekho’s first large-scale brand campaign,” said Priyanka Sarkar, VP Media, 3XM India. Anchored in a high-impact T20 cricket season, the plan is further strengthened through impactful presence across GEC and FTA channels to build scale. The news platform has been leveraged strategically to drive frequency and visibility, while digital amplification enhances engagement collectively delivering expansive reach, heightened awareness, and deep resonance across the target audience.”
With this integrated, cricket-led brand push, Seekho is aiming to accelerate its transition from a fast-growing digital platform to a nationally recognised edutainment brand, leveraging one of India’s most powerful cultural moments to deepen market penetration and consumer engagement.
