Mumbai: Segwise, the AI-first User Acquisition (UA) platform, has announced the launch of its Creative Analytics and Insights feature as part of its expanding UA platform. The new Creative Analytics AI Agent leverages multimodal AI technology to help mobile game and app publishers optimize their ad creatives for better return on ad spend (ROAS). By analyzing the various elements of ad creatives such as backgrounds, calls-to-action, characters, emotional hooks, and more, the AI agent provides deep insights to drive creative performance.
For app publishers, understanding the effectiveness of different creative elements has historically been a time-consuming task. Publishers often face the challenge of manually tagging, analyzing, and interpreting how various creative components are performing, especially when running multiple creatives across numerous ad networks. Segwise’ AI-driven solution addresses this issue by automatically tagging all creative elements, even for complex formats such as videos and playables. Publishers can also create custom tags to capture data on specific elements unique to their campaigns.
Segwise’s Creative Analytics and Insights dashboard aggregates creative data from across all major ad networks, allowing publishers to pinpoint which elements are driving positive performance and which may be underperforming. This feature provides crucial insights into creative performance across different networks and geographies, and helps marketers detect creative fatigue. These insights are designed to empower marketers to optimize their ad creatives for better performance, maximizing ROI on ad spend.
The Creative Analytics AI Agent is the second addition to Segwise’s rapidly growing AI-first UA platform. The company’s first AI agent, the AI-powered Campaign Monitoring and Alerting Agent, launched in Q4 of last year, was voted “#1 Marketing Product of the Week” on Product Hunt. This agent automatically fetches and analyzes data from Mobile Measurement Partners (MMPs) and identifies issues that require attention. Segwise plans to release additional AI agents throughout 2025 as part of its mission to build a unified, end-to-end UA platform designed to simplify and enhance every step of the user acquisition process.
“We believe that in the very near future, AI agents will play a critical role in making all UA teams more effective,” said Brijesh Bharadwaj, Co-founder and CEO of Segwise. “We took all the learnings from the challenges of running UA campaigns ourselves and used them to build a platform of agents that would automate the grunt work so that UA teams can focus on the strategic decisions that drive ROAS. With all of the complexities of attribution, measurement, and analysis in the post-IDFA world we live in today, UA managers need a platform like ours to get the most out of their ad spends.”
Carol Miu, former CEO of PeopleFun Games, has joined Segwise as an advisor. She expressed her enthusiasm for the platform, saying, “As the scale of UA grows for a publisher, better monitoring on campaign performance and granular creative analytics can lead to millions of dollars of savings in ad spend. Segwise is building a platform of AI agents to help UA teams do this easily and improve ROAS. I am excited to join them on their journey as an advisor!”
