Set Wet, a men’s hair styling brand from Marico, has collaborated with stand-up comedian Zakir Khan, for #ApniHairStyleHiApniVibeHai campaign.
The comedian took to Instagram highlighting the importance of hair styling in setting his vibe and urged his followers to treat it as an important part of their grooming regime.
In a video, Khan shared personal stories from his own grooming journey and explored the concept of “vibe,” a term popular among Gen Z. He also highlighted how over the last three years, he has seen the impact that focusing on hairstyling has had on his life, making it an integral part of his grooming routine.
Watch the video here.
Commenting on the collaboration, Khan, said, “Looking at hairstyling as an important aspect of my grooming regime only came to me a few years ago, but the confidence it instilled in me has been game-changing, personally for me. Set Wet is synonymous with hair styling for the youth of India and from my personal experience I can tell, taking just a few extra minutes every day to #SetYourVibe can take you very far, give you a lot of confidence and help you leave a lasting impression.”
