Mumbai: Strategic Growth Advisors (SGA) brand and design practice, a leading consultancy that builds and develops design mandates has won the Rebranding Mandate for Happy Forgings Ltd, a leading player in the auto component business for over four decades. Happy Forgings is known to offer technologically advanced component manufacturing for industries such as automotive, tractor, railway, earthmoving, oil & gas industries.
As a part of the design mandate, SGA Capture Life will create the design and exclusive branding communications to highlight the brand’s visibility across platforms. SGA Capture Life will enhance Happy Forging’s creative vision and develop a narrative of its innovation through its brand initiatives.
Commenting on the mandate win, Namrata Rupani, Head, Branding & Design practice, SGA Capture Life said, “We are very delighted to collaborate with Happy Forgings Limited and will be focusing on creating a strong brand narrative across platforms. Our endeavour will be to add value to the 40 years brand equity by our rebranding initiatives. Our design competency will strengthen their brand communication among their stakeholders, partners, and clients. We are keen to leverage our branding expertise to recreate their brand ethos and outlook that defines and aligns with their vision and mission.”
Kevin Shah, Co-Founder and Executive Director, Strategic Growth Advisors said, “We are very pleased to extend our consultancy offerings beyond financial and media communications. This is in line with our strategy to create a unique value proposition with communication as the centre piece to offer creative, financial and media offerings for our clients. This mandate reinforces our collaborative approach to give best in class service offerings to our clients at SGA.”
